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	<title>Estratégia Digital Archives - Upside Brands</title>
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		<title>⁠ESTRATÉGIA DIGITAL QUE GERA NEGÓCIOS: O SUCESSO DA CARAPAX EUGREB</title>
		<link>https://upsidebrands.pt/projetos-arquivo/eugreb-redes-sociais/</link>
		
		<dc:creator><![CDATA[André Baeta]]></dc:creator>
		<pubDate>Sun, 27 Apr 2025 10:00:23 +0000</pubDate>
				<guid isPermaLink="false">https://upsidebrands.pt/?post_type=portfolio&#038;p=7099</guid>

					<description><![CDATA[<p>Angariação de leads // Notoriedade e autoridade online // Marketing de conteúdo (vídeo, fotografia e design) // Anúncios Meta e Google Leads + 0 % Visitas ao website + 0 % Interação + 0 % Visibilidade que gera negócios: a estratégia digital para a Carapax Eugreb A Carapax Eugreb é uma empresa de referência em [&#8230;]</p>
<p>The post <a href="https://upsidebrands.pt/projetos-arquivo/eugreb-redes-sociais/">⁠ESTRATÉGIA DIGITAL QUE GERA NEGÓCIOS: O SUCESSO DA CARAPAX EUGREB</a> appeared first on <a href="https://upsidebrands.pt">Upside Brands</a>.</p>
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									<p>A Carapax Eugreb é uma empresa de referência em Arquitetura Têxtil, com soluções inovadoras e personalizadas para estruturas de sombreamento e coberturas. Para dar visibilidade ao seu know-how altamente especializado e gerar novas oportunidades de negócio, criámos uma estratégia digital completa, assente na criação de conteúdos relevantes, angariação de leads qualificados e presença multicanal.</p>								</div>
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									<blockquote><p><span style="color: #ffffff; background-color: #fd561f;" class="highlighter">Uma abordagem baseada na <strong>Metodologia UPSIDE 360</strong>, com resultados concretos e mensuráveis.</span></p></blockquote>								</div>
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															<img loading="lazy" decoding="async" width="819" height="1024" src="https://upsidebrands.pt/wp-content/uploads/2025/04/carapax-eugreb-producao-3-819x1024.jpg?x50568" class="attachment-large size-large wp-image-7146" alt="" srcset="https://upsidebrands.pt/wp-content/uploads/2025/04/carapax-eugreb-producao-3-819x1024.jpg 819w, https://upsidebrands.pt/wp-content/uploads/2025/04/carapax-eugreb-producao-3-240x300.jpg 240w, https://upsidebrands.pt/wp-content/uploads/2025/04/carapax-eugreb-producao-3-768x960.jpg 768w, https://upsidebrands.pt/wp-content/uploads/2025/04/carapax-eugreb-producao-3.jpg 1080w" sizes="(max-width: 819px) 100vw, 819px" />															</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-1384d24 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1384d24" data-element_type="section" data-e-type="section">
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					<h2 class="elementor-heading-title elementor-size-default">O Desafio</h2>				</div>
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									<p style="margin-bottom: 17px;">Apesar da experiência sólida da Carapax Eugreb no setor e de um portfólio técnico robusto, <strong>a sua presença digital não refletia a dimensão e a qualidade do trabalho desenvolvido. </strong></p><p style="margin-bottom: 17px;"><strong>A marca procurava:</strong><br />•⁠ ⁠Aumentar a notoriedade online e reforçar a perceção de autoridade no setor <br />•⁠ ⁠Criar um funil de angariação de leads eficaz para novos projetos B2B <br />•⁠ ⁠Marcar presença ativa nas plataformas digitais mais relevantes <br />•⁠ ⁠Comunicar de forma clara, técnica e diferenciadora a sua proposta de valor</p>								</div>
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															<img loading="lazy" decoding="async" width="1080" height="1350" src="https://upsidebrands.pt/wp-content/uploads/2025/04/carapax-eugreb-producao.jpg?x50568" class="attachment-full size-full wp-image-7130" alt="" srcset="https://upsidebrands.pt/wp-content/uploads/2025/04/carapax-eugreb-producao.jpg 1080w, https://upsidebrands.pt/wp-content/uploads/2025/04/carapax-eugreb-producao-240x300.jpg 240w, https://upsidebrands.pt/wp-content/uploads/2025/04/carapax-eugreb-producao-819x1024.jpg 819w, https://upsidebrands.pt/wp-content/uploads/2025/04/carapax-eugreb-producao-768x960.jpg 768w" sizes="(max-width: 1080px) 100vw, 1080px" />															</div>
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															<img loading="lazy" decoding="async" width="1080" height="1350" src="https://upsidebrands.pt/wp-content/uploads/2025/04/carapax-eugreb-escritorios.jpg?x50568" class="attachment-full size-full wp-image-7117" alt="" srcset="https://upsidebrands.pt/wp-content/uploads/2025/04/carapax-eugreb-escritorios.jpg 1080w, https://upsidebrands.pt/wp-content/uploads/2025/04/carapax-eugreb-escritorios-240x300.jpg 240w, https://upsidebrands.pt/wp-content/uploads/2025/04/carapax-eugreb-escritorios-819x1024.jpg 819w, https://upsidebrands.pt/wp-content/uploads/2025/04/carapax-eugreb-escritorios-768x960.jpg 768w" sizes="(max-width: 1080px) 100vw, 1080px" />															</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-460853f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="460853f" data-element_type="section" data-e-type="section">
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					<h2 class="elementor-heading-title elementor-size-default">A Solução</h2>				</div>
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									<p>Aplicámos uma estratégia digital integrada, desenhada à medida da Carapax Eugreb, com foco em conteúdo estratégico, presença multicanal e performance orientada para resultados:</p><blockquote><p>Angariação de leads no LinkedIn:</p></blockquote><p>Desenvolvemos ações de prospeção e contacto com decisores-chave em setores estratégicos. Esta ação incluiu conteúdo de valor, mensagens personalizadas e segmentação precisa, com foco na geração de leads qualificados para projetos de maior escala.</p><blockquote><p>Gestão de Redes Sociais (Facebook, Instagram e LinkedIn)</p></blockquote><p>Criámos um plano de conteúdos coerente com a identidade técnica da marca, promovendo projetos realizados, bastidores, soluções inovadoras e o valor funcional da Arquitetura Têxtil. As redes tornaram-se espaços de posicionamento e prova social.</p>								</div>
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				<div class="elementor-element elementor-element-d441635 elementor-widget elementor-widget-video" data-id="d441635" data-element_type="widget" data-e-type="widget" data-settings="{&quot;youtube_url&quot;:&quot;https:\/\/youtube.com\/shorts\/CbBDISATPMU?feature=share&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\/\/upsidebrands.pt\/wp-content\/uploads\/2025\/04\/carapax-eugreb-arquitetura-textil-cover-video.jpg&quot;,&quot;id&quot;:7151,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}" data-widget_type="video.default">
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			<div class="elementor-video"></div>				<div class="elementor-custom-embed-image-overlay" style="background-image: url(https://upsidebrands.pt/wp-content/uploads/2025/04/carapax-eugreb-arquitetura-textil-cover-video.jpg);">
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				<div class="elementor-element elementor-element-6cdb435 elementor-widget elementor-widget-video" data-id="6cdb435" data-element_type="widget" data-e-type="widget" data-settings="{&quot;youtube_url&quot;:&quot;https:\/\/youtube.com\/shorts\/oDwoS9wTUGw?feature=share&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\/\/upsidebrands.pt\/wp-content\/uploads\/2025\/04\/Carapax-Eugreb-Gestao-Eficiciente-Orcamentos-cover-video.jpg&quot;,&quot;id&quot;:7159,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}" data-widget_type="video.default">
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			<div class="elementor-video"></div>				<div class="elementor-custom-embed-image-overlay" style="background-image: url(https://upsidebrands.pt/wp-content/uploads/2025/04/Carapax-Eugreb-Gestao-Eficiciente-Orcamentos-cover-video.jpg);">
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									<blockquote><p>Estratégia de blog para o website:</p></blockquote><p>O blog passou a ser uma ferramenta educativa e de SEO, com artigos pensados para responder a dúvidas do público-alvo, apresentar soluções técnicas e reforçar a autoridade da marca nos motores de pesquisa.</p><blockquote><p>Campanhas de Anúncios (Meta e Google Ads):</p></blockquote><p>Lançámos campanhas com objetivos distintos: geração de tráfego qualificado, remarketing e captação de leads. A segmentação cuidada e o conteúdo relevante garantiram bons níveis de performance e conversão.</p>								</div>
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															<img loading="lazy" decoding="async" width="819" height="1024" src="https://upsidebrands.pt/wp-content/uploads/2025/04/carapax-eugreb-blog-construcao-sustentavel-arquitetura-textil-819x1024.jpg?x50568" class="attachment-large size-large wp-image-7126" alt="" srcset="https://upsidebrands.pt/wp-content/uploads/2025/04/carapax-eugreb-blog-construcao-sustentavel-arquitetura-textil-819x1024.jpg 819w, https://upsidebrands.pt/wp-content/uploads/2025/04/carapax-eugreb-blog-construcao-sustentavel-arquitetura-textil-240x300.jpg 240w, https://upsidebrands.pt/wp-content/uploads/2025/04/carapax-eugreb-blog-construcao-sustentavel-arquitetura-textil-768x960.jpg 768w, https://upsidebrands.pt/wp-content/uploads/2025/04/carapax-eugreb-blog-construcao-sustentavel-arquitetura-textil.jpg 1080w" sizes="(max-width: 819px) 100vw, 819px" />															</div>
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															<img loading="lazy" decoding="async" width="819" height="1024" src="https://upsidebrands.pt/wp-content/uploads/2025/04/carapax-eugreb-telas-reciclaveis-819x1024.jpg?x50568" class="attachment-large size-large wp-image-7124" alt="" srcset="https://upsidebrands.pt/wp-content/uploads/2025/04/carapax-eugreb-telas-reciclaveis-819x1024.jpg 819w, https://upsidebrands.pt/wp-content/uploads/2025/04/carapax-eugreb-telas-reciclaveis-240x300.jpg 240w, https://upsidebrands.pt/wp-content/uploads/2025/04/carapax-eugreb-telas-reciclaveis-768x960.jpg 768w, https://upsidebrands.pt/wp-content/uploads/2025/04/carapax-eugreb-telas-reciclaveis.jpg 1080w" sizes="(max-width: 819px) 100vw, 819px" />															</div>
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					<h2 class="elementor-heading-title elementor-size-default">Os Resultados</h2>				</div>
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									<blockquote><p>Esta estratégia permitiu à Carapax Eugreb reforçar a sua presença digital, aumentar a notoriedade junto de públicos estratégicos e gerar leads de alto valor, contribuindo diretamente para o crescimento da marca num setor técnico e competitivo.</p></blockquote>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">Sobre a Carapax Eugreb</h2>				</div>
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									<p style="margin-bottom: 17px;">Ao longo dos últimos 15 anos, a Carapax Eugreb tem vindo a consolidar a sua posição no setor da Arquitetura Têxtil, desenvolvendo projetos inovadores em Portugal, Europa e África. O seu foco é criar soluções diferenciadoras para coberturas e fachadas, garantindo um equilíbrio entre design, funcionalidade e sustentabilidade. Dos espaços públicos às escolas, dos parques aos centros de lazer e habitações, cada projeto que entrega reflete o compromisso com a inovação e a qualidade.</p>								</div>
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					<h5 class="elementor-heading-title elementor-size-default">Descubra mais nas redes sociais da Carapax Eugreb</h5>				</div>
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					<a class="elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-2b113ad" href="https://www.instagram.com/carapax.eugreb/" target="_blank">
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						<span class="elementor-screen-only">Linkedin</span>
						<i aria-hidden="true" class="fab fa-linkedin"></i>					</a>
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		<p>The post <a href="https://upsidebrands.pt/projetos-arquivo/eugreb-redes-sociais/">⁠ESTRATÉGIA DIGITAL QUE GERA NEGÓCIOS: O SUCESSO DA CARAPAX EUGREB</a> appeared first on <a href="https://upsidebrands.pt">Upside Brands</a>.</p>
]]></content:encoded>
					
		
		
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		<item>
		<title>COMO A TORRESTIR PASSOU A SER LÍDER DIGITAL NO SEU SETOR</title>
		<link>https://upsidebrands.pt/projetos-arquivo/torrestir-redes-sociais/</link>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Sat, 26 Apr 2025 12:38:24 +0000</pubDate>
				<guid isPermaLink="false">http://inpulse.wgl-demo.net/?post_type=portfolio&#038;p=458</guid>

					<description><![CDATA[<p>Criação de comunidade // Posicionamento // Crescimento orgânico​ Seguidores de página + 0 % Alcance + 0 % Interação + 0 % Torrestir Online: uma liderança também no digital Como líder no setor dos transportes e logística, o Grupo Torrestir deu um passo decisivo ao juntar-se à UPSIDE em 2016 para elevar a sua marca [&#8230;]</p>
<p>The post <a href="https://upsidebrands.pt/projetos-arquivo/torrestir-redes-sociais/">COMO A TORRESTIR PASSOU A SER LÍDER DIGITAL NO SEU SETOR</a> appeared first on <a href="https://upsidebrands.pt">Upside Brands</a>.</p>
]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="458" class="elementor elementor-458">
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					<h5 class="elementor-heading-title elementor-size-default">Criação de comunidade // Posicionamento // Crescimento orgânico​</h5>				</div>
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															<img decoding="async" src="https://upsidebrands.pt/wp-content/uploads/elementor/thumbs/Torrestir-Filial-Matosinhos-r3x8jw9wdomgzqlo80jkwquy1gwwn9jkaa71njepr4.jpg?x50568" title="Torrestir-Filial-Matosinhos" alt="Torrestir-Filial-Matosinhos" loading="lazy" />															</div>
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					<h2 class="elementor-heading-title elementor-size-default">Torrestir Online: uma liderança também no digital
</h2>				</div>
				</div>
				<div class="elementor-element elementor-element-bf97d74 elementor-widget elementor-widget-text-editor" data-id="bf97d74" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
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									<blockquote><p>Como líder no setor dos transportes e logística, o Grupo Torrestir deu um passo decisivo ao juntar-se à UPSIDE em 2016 <span style="color: #ffffff; background-color: #fd561f;" class="highlighter">para elevar a sua marca a um novo patamar</span>, através da presença digital.</p></blockquote><p>Acompanhando a sua liderança no setor, desenvolvemos uma estratégia focada em refletir a solidez e dimensão da empresa, ampliando a sua visibilidade e reforçando a ligação com os seus públicos num mercado cada vez mais conectado.</p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">O Desafio</h2>				</div>
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									<blockquote><p style="margin-bottom: 17px;">Em 2017 foi lançado um desafio à UPSIDE: <span style="color: #ffffff; background-color: #fd561f;" class="highlighter">Criar uma presença digital forte nas redes sociais</span> para um grupo líder de mercado, com mais de 50 anos de existência, mas sem presença digital.</p></blockquote>								</div>
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															<img decoding="async" src="https://upsidebrands.pt/wp-content/uploads/2025/01/Torrestir-Filial-Leiria.jpg?x50568" title="Torrestir-Filial-Leiria" alt="Torrestir-Filial-Leiria" loading="lazy" />															</div>
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					<h2 class="elementor-heading-title elementor-size-default">A Solução</h2>				</div>
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									<p>Para isso, foi delineada uma estratégia de conteúdo que englobava a comunicação em diversos canais distintos, como o <a href="https://www.facebook.com/grupo.torrestir" target="_blank" rel="noopener">Facebook</a>, <a href="https://www.instagram.com/torrestir/" target="_blank" rel="noopener">Instagram</a> e <a href="https://pt.linkedin.com/company/torrestir" target="_blank" rel="noopener">Linkedin</a>. Através da <strong><span style="color: #ffffff; background-color: #fd561f;" class="highlighter">ferramenta Story Builder</span></strong> da <span style="color: #ffffff; background-color: #fd561f;" class="highlighter"><strong>Metodologia UPSIDE 360</strong></span>, foram desenhadas diferentes rubricas de comunicação para consolidar os objetivos principais do Grupo Torrestir.</p>								</div>
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															<img loading="lazy" decoding="async" width="1200" height="1000" src="https://upsidebrands.pt/wp-content/uploads/2025/01/Torrestir-Leiria-Foto-20.jpg?x50568" class="attachment-full size-full wp-image-6028" alt="" srcset="https://upsidebrands.pt/wp-content/uploads/2025/01/Torrestir-Leiria-Foto-20.jpg 1200w, https://upsidebrands.pt/wp-content/uploads/2025/01/Torrestir-Leiria-Foto-20-300x250.jpg 300w, https://upsidebrands.pt/wp-content/uploads/2025/01/Torrestir-Leiria-Foto-20-1024x853.jpg 1024w, https://upsidebrands.pt/wp-content/uploads/2025/01/Torrestir-Leiria-Foto-20-768x640.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" />															</div>
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									<blockquote><p>Desde 2017, o crescimento e consolidação de comunidade nos canais digitais tem sido exponencial, passando a ser <span style="color: #ffffff; background-color: #fd561f;" class="highlighter">uma referência da comunicação do setor</span> dos transportes e logística em Portugal.</p></blockquote>								</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-f4d8269 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f4d8269" data-element_type="section" data-e-type="section" data-settings="{&quot;stretch_section&quot;:&quot;section-stretched&quot;}">
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															<img loading="lazy" decoding="async" width="1080" height="1080" src="https://upsidebrands.pt/wp-content/uploads/2019/10/Futorrestir_img_1_UPSIDE-Brands-Studio.jpg?x50568" class="attachment-full size-full wp-image-2963" alt="Futorrestir_img_1_UPSIDE Brands Studio" srcset="https://upsidebrands.pt/wp-content/uploads/2019/10/Futorrestir_img_1_UPSIDE-Brands-Studio.jpg 1080w, https://upsidebrands.pt/wp-content/uploads/2019/10/Futorrestir_img_1_UPSIDE-Brands-Studio-300x300.jpg 300w, https://upsidebrands.pt/wp-content/uploads/2019/10/Futorrestir_img_1_UPSIDE-Brands-Studio-1024x1024.jpg 1024w, https://upsidebrands.pt/wp-content/uploads/2019/10/Futorrestir_img_1_UPSIDE-Brands-Studio-150x150.jpg 150w, https://upsidebrands.pt/wp-content/uploads/2019/10/Futorrestir_img_1_UPSIDE-Brands-Studio-768x768.jpg 768w, https://upsidebrands.pt/wp-content/uploads/2019/10/Futorrestir_img_1_UPSIDE-Brands-Studio-440x440.jpg 440w, https://upsidebrands.pt/wp-content/uploads/2019/10/Futorrestir_img_1_UPSIDE-Brands-Studio-180x180.jpg 180w, https://upsidebrands.pt/wp-content/uploads/2019/10/Futorrestir_img_1_UPSIDE-Brands-Studio-120x120.jpg 120w" sizes="(max-width: 1080px) 100vw, 1080px" />															</div>
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				<div class="elementor-element elementor-element-030bedf elementor-widget elementor-widget-spacer" data-id="030bedf" data-element_type="widget" data-e-type="widget" data-widget_type="spacer.default">
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															<img loading="lazy" decoding="async" width="1080" height="1080" src="https://upsidebrands.pt/wp-content/uploads/2019/10/Compromisso-Torrestir-UPSIDE-Brands-Studio.jpg?x50568" class="attachment-full size-full wp-image-2964" alt="Compromisso-Torrestir-UPSIDE-Brands-Studio" srcset="https://upsidebrands.pt/wp-content/uploads/2019/10/Compromisso-Torrestir-UPSIDE-Brands-Studio.jpg 1080w, https://upsidebrands.pt/wp-content/uploads/2019/10/Compromisso-Torrestir-UPSIDE-Brands-Studio-300x300.jpg 300w, https://upsidebrands.pt/wp-content/uploads/2019/10/Compromisso-Torrestir-UPSIDE-Brands-Studio-1024x1024.jpg 1024w, https://upsidebrands.pt/wp-content/uploads/2019/10/Compromisso-Torrestir-UPSIDE-Brands-Studio-150x150.jpg 150w, https://upsidebrands.pt/wp-content/uploads/2019/10/Compromisso-Torrestir-UPSIDE-Brands-Studio-768x768.jpg 768w, https://upsidebrands.pt/wp-content/uploads/2019/10/Compromisso-Torrestir-UPSIDE-Brands-Studio-440x440.jpg 440w, https://upsidebrands.pt/wp-content/uploads/2019/10/Compromisso-Torrestir-UPSIDE-Brands-Studio-180x180.jpg 180w, https://upsidebrands.pt/wp-content/uploads/2019/10/Compromisso-Torrestir-UPSIDE-Brands-Studio-120x120.jpg 120w" sizes="(max-width: 1080px) 100vw, 1080px" />															</div>
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															<img loading="lazy" decoding="async" width="1080" height="1080" src="https://upsidebrands.pt/wp-content/uploads/2019/10/Dia-dos-Mares-e-Oceanos-Torrestir-UPSIDE-Brands-Studio.jpg?x50568" class="attachment-full size-full wp-image-2965" alt="Dia-dos-Mares-e-Oceanos-Torrestir-UPSIDE-Brands-Studio" srcset="https://upsidebrands.pt/wp-content/uploads/2019/10/Dia-dos-Mares-e-Oceanos-Torrestir-UPSIDE-Brands-Studio.jpg 1080w, https://upsidebrands.pt/wp-content/uploads/2019/10/Dia-dos-Mares-e-Oceanos-Torrestir-UPSIDE-Brands-Studio-300x300.jpg 300w, https://upsidebrands.pt/wp-content/uploads/2019/10/Dia-dos-Mares-e-Oceanos-Torrestir-UPSIDE-Brands-Studio-1024x1024.jpg 1024w, https://upsidebrands.pt/wp-content/uploads/2019/10/Dia-dos-Mares-e-Oceanos-Torrestir-UPSIDE-Brands-Studio-150x150.jpg 150w, https://upsidebrands.pt/wp-content/uploads/2019/10/Dia-dos-Mares-e-Oceanos-Torrestir-UPSIDE-Brands-Studio-768x768.jpg 768w, https://upsidebrands.pt/wp-content/uploads/2019/10/Dia-dos-Mares-e-Oceanos-Torrestir-UPSIDE-Brands-Studio-440x440.jpg 440w, https://upsidebrands.pt/wp-content/uploads/2019/10/Dia-dos-Mares-e-Oceanos-Torrestir-UPSIDE-Brands-Studio-180x180.jpg 180w, https://upsidebrands.pt/wp-content/uploads/2019/10/Dia-dos-Mares-e-Oceanos-Torrestir-UPSIDE-Brands-Studio-120x120.jpg 120w" sizes="(max-width: 1080px) 100vw, 1080px" />															</div>
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					<h2 class="elementor-heading-title elementor-size-default">Projeto Neutralidade Carbónica</h2>				</div>
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									<p style="margin-bottom: 17px;">Comprometido com as gerações futuras, o Grupo Torrestir deu início em 2024 ao <span style="color: #ff6000; font-weight: 600;">Projeto Neutralidade</span> <span style="color: #ff6000; font-weight: 600;">Carbónica</span>, que visa minimizar o impacto da sua atividade no meio ambiente.</p>								</div>
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									<p style="margin-bottom: 17px;">Para promover este projeto, a UPSIDE criou um calendário de comunicação estruturado com um conjunto de ações e suportes de design, vídeo e fotografia, para estabelecer um impacto positivo da mensagem junto do público.</p>								</div>
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						<div class="elementor-element elementor-element-6b2456b elementor-widget elementor-widget-video" data-id="6b2456b" data-element_type="widget" data-e-type="widget" data-settings="{&quot;youtube_url&quot;:&quot;https:\/\/youtu.be\/0GjGEZ5xCP0&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\/\/upsidebrands.pt\/wp-content\/uploads\/2025\/01\/Projeto-Neutralidade-Carbonica-Torrestir.jpg&quot;,&quot;id&quot;:3822,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;video_type&quot;:&quot;youtube&quot;}" data-widget_type="video.default">
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			<div class="elementor-video"></div>				<div class="elementor-custom-embed-image-overlay" style="background-image: url(https://upsidebrands.pt/wp-content/uploads/2025/01/Projeto-Neutralidade-Carbonica-Torrestir.jpg);">
																<div class="elementor-custom-embed-play" role="button" aria-label="Reproduzir vídeo" tabindex="0">
							<i aria-hidden="true" class="eicon-play"></i>						</div>
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					<h2 class="elementor-heading-title elementor-size-default">Concurso de Fotografia</h2>				</div>
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									<p style="margin-bottom: 17px;">De forma a fortalecer a comunidade e criar conteúdos de norte a sul do país e da Europa de uma forma regular, deu-se início em 2017 a um <span style="color: #ff6000; font-weight: 600;">Concurso de Fotografia </span>que obteve um enorme sucesso e adesão.</p>								</div>
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									<p style="margin-bottom: 17px;">O concurso vai já na sua 5ª edição, contando com cerca de 150 participações em cada edição, reforçando os laços com fãs e equipa no universo digital.</p>								</div>
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															<img loading="lazy" decoding="async" width="1024" height="768" src="https://upsidebrands.pt/wp-content/uploads/2025/01/Concurso-de-fotografia-Torrestir-foto-2-1024x768.jpg?x50568" class="attachment-large size-large wp-image-3127" alt="" srcset="https://upsidebrands.pt/wp-content/uploads/2025/01/Concurso-de-fotografia-Torrestir-foto-2-1024x768.jpg 1024w, https://upsidebrands.pt/wp-content/uploads/2025/01/Concurso-de-fotografia-Torrestir-foto-2-300x225.jpg 300w, https://upsidebrands.pt/wp-content/uploads/2025/01/Concurso-de-fotografia-Torrestir-foto-2-768x576.jpg 768w, https://upsidebrands.pt/wp-content/uploads/2025/01/Concurso-de-fotografia-Torrestir-foto-2.jpg 1080w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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															<img loading="lazy" decoding="async" width="1024" height="768" src="https://upsidebrands.pt/wp-content/uploads/2025/01/Concurso-de-fotografia-Torrestir-foto-3-1024x768.jpg?x50568" class="attachment-large size-large wp-image-3131" alt="" srcset="https://upsidebrands.pt/wp-content/uploads/2025/01/Concurso-de-fotografia-Torrestir-foto-3-1024x768.jpg 1024w, https://upsidebrands.pt/wp-content/uploads/2025/01/Concurso-de-fotografia-Torrestir-foto-3-300x225.jpg 300w, https://upsidebrands.pt/wp-content/uploads/2025/01/Concurso-de-fotografia-Torrestir-foto-3-768x576.jpg 768w, https://upsidebrands.pt/wp-content/uploads/2025/01/Concurso-de-fotografia-Torrestir-foto-3.jpg 1080w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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															<img loading="lazy" decoding="async" width="1024" height="768" src="https://upsidebrands.pt/wp-content/uploads/2025/01/Concurso-de-fotografia-Torrestir-foto-4-1024x768.jpg?x50568" class="attachment-large size-large wp-image-3132" alt="" srcset="https://upsidebrands.pt/wp-content/uploads/2025/01/Concurso-de-fotografia-Torrestir-foto-4-1024x768.jpg 1024w, https://upsidebrands.pt/wp-content/uploads/2025/01/Concurso-de-fotografia-Torrestir-foto-4-300x225.jpg 300w, https://upsidebrands.pt/wp-content/uploads/2025/01/Concurso-de-fotografia-Torrestir-foto-4-768x576.jpg 768w, https://upsidebrands.pt/wp-content/uploads/2025/01/Concurso-de-fotografia-Torrestir-foto-4.jpg 1080w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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					<h2 class="elementor-heading-title elementor-size-default">Sobre o Grupo Torrestir</h2>				</div>
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									<p style="margin-bottom: 17px;">Fundado em 1962, o Grupo Torrestir afirma-se hoje como uma das principais empresas de transporte em Portugal. Com mais de 55 anos de atividade, opera a nível mundial, percorre anualmente mais de 31 milhões de quilómetros, cria cerca de 200 postos de trabalho e oferece uma ampla gama de serviços nas áreas de Logística, Transporte Terrestre, Aéreo e Marítimo.</p>								</div>
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				<div class="elementor-widget-container">
					<h5 class="elementor-heading-title elementor-size-default">Descubra mais nas redes sociais do Grupo Torrestir:</h5>				</div>
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					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-645bd69 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="645bd69" data-element_type="section" data-e-type="section">
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						<div class="elementor-element elementor-element-aef330b elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons" data-id="aef330b" data-element_type="widget" data-e-type="widget" data-widget_type="social-icons.default">
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							<div class="elementor-social-icons-wrapper elementor-grid" role="list">
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-eec1b9a" href="https://www.facebook.com/grupo.torrestir" target="_blank">
						<span class="elementor-screen-only">Facebook</span>
						<i aria-hidden="true" class="fab fa-facebook"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-2b113ad" href="https://www.instagram.com/torrestir/" target="_blank">
						<span class="elementor-screen-only">Instagram</span>
						<i aria-hidden="true" class="fab fa-instagram"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-26420bc" href="https://www.linkedin.com/company/torrestir" target="_blank">
						<span class="elementor-screen-only">Linkedin</span>
						<i aria-hidden="true" class="fab fa-linkedin"></i>					</a>
				</span>
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				<div class="elementor-widget-container">
									<p><b>Veja também outros projetos do Grupo Torrestir.</b></p>								</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-bbd2505 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="bbd2505" data-element_type="section" data-e-type="section">
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						<div class="elementor-element elementor-element-a5c0c82 elementor-widget elementor-widget-button" data-id="a5c0c82" data-element_type="widget" data-e-type="widget" data-widget_type="button.default">
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					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://upsidebrands.pt/projetos/torrestir-design/">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Design Gráfico</span>
					</span>
					</a>
				</div>
								</div>
				</div>
				<div class="elementor-element elementor-element-c91c76c elementor-widget elementor-widget-button" data-id="c91c76c" data-element_type="widget" data-e-type="widget" data-widget_type="button.default">
				<div class="elementor-widget-container">
									<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://upsidebrands.pt/projetos/torrestir-website/">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Website Grupo Torrestir</span>
					</span>
					</a>
				</div>
								</div>
				</div>
				<div class="elementor-element elementor-element-b6d581b elementor-widget elementor-widget-button" data-id="b6d581b" data-element_type="widget" data-e-type="widget" data-widget_type="button.default">
				<div class="elementor-widget-container">
									<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://upsidebrands.pt/projetos/torrestir-video/">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Vídeo Grupo Torrestir</span>
					</span>
					</a>
				</div>
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				</div>
				<div class="elementor-element elementor-element-f4add91 elementor-widget elementor-widget-button" data-id="f4add91" data-element_type="widget" data-e-type="widget" data-widget_type="button.default">
				<div class="elementor-widget-container">
									<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://upsidebrands.pt/projetos/torrestir-fotografia/">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Fotografia Grupo Torrestir</span>
					</span>
					</a>
				</div>
								</div>
				</div>
				<div class="elementor-element elementor-element-2cb672d elementor-widget elementor-widget-button" data-id="2cb672d" data-element_type="widget" data-e-type="widget" data-widget_type="button.default">
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									<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://upsidebrands.pt/projetos/logo-comemorativo-60-anos-torrestir/">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Logótipo 60 anos Grupo Torrestir</span>
					</span>
					</a>
				</div>
								</div>
				</div>
				<div class="elementor-element elementor-element-ce5e202 elementor-widget elementor-widget-spacer" data-id="ce5e202" data-element_type="widget" data-e-type="widget" data-widget_type="spacer.default">
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		</section>
				</div>
		<p>The post <a href="https://upsidebrands.pt/projetos-arquivo/torrestir-redes-sociais/">COMO A TORRESTIR PASSOU A SER LÍDER DIGITAL NO SEU SETOR</a> appeared first on <a href="https://upsidebrands.pt">Upside Brands</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>SKYNET: COMO O MKT DIGITAL FORTALECEU A REPUTAÇÃO DE COMUNIDADE DE UM COURIER INTERNACIONAL</title>
		<link>https://upsidebrands.pt/projetos-arquivo/skynet-portugal-redes-sociais/</link>
		
		<dc:creator><![CDATA[André Baeta]]></dc:creator>
		<pubDate>Fri, 25 Apr 2025 18:15:15 +0000</pubDate>
				<guid isPermaLink="false">https://upsidebrands.pt/?post_type=portfolio&#038;p=6101</guid>

					<description><![CDATA[<p>Criação de comunidade // Posicionamento // Crescimento orgânico​ Seguidores de página + 0 % Alcance + 0 % Interação + 0 % Presença digital para impulsionar o crescimento de uma rede courier em Portugal Num mercado altamente competitivo como o do transporte expresso, a presença digital é essencial para reforçar a notoriedade, criar proximidade com [&#8230;]</p>
<p>The post <a href="https://upsidebrands.pt/projetos-arquivo/skynet-portugal-redes-sociais/">SKYNET: COMO O MKT DIGITAL FORTALECEU A REPUTAÇÃO DE COMUNIDADE DE UM COURIER INTERNACIONAL</a> appeared first on <a href="https://upsidebrands.pt">Upside Brands</a>.</p>
]]></description>
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					<h5 class="elementor-heading-title elementor-size-default">Criação de comunidade // Posicionamento // Crescimento orgânico​</h5>				</div>
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			<div class="elementor-counter-title">Seguidores de página</div>			<div class="elementor-counter-number-wrapper">
				<span class="elementor-counter-number-prefix">+</span>
				<span class="elementor-counter-number" data-duration="2000" data-to-value="400" data-from-value="0" data-delimiter=",">0</span>
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				<span class="elementor-counter-number" data-duration="2000" data-to-value="300" data-from-value="0" data-delimiter=",">0</span>
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				<span class="elementor-counter-number-prefix">+</span>
				<span class="elementor-counter-number" data-duration="2000" data-to-value="500" data-from-value="0" data-delimiter=",">0</span>
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				<div class="elementor-widget-container">
															<img decoding="async" src="https://upsidebrands.pt/wp-content/uploads/elementor/thumbs/Skynet-Filial-Maia-r3xa3avf84gxca4eoypwvrj2l3tsczhz8ije0p9azk.jpg?x50568" title="Skynet-Filial-Maia" alt="Skynet-Filial-Maia" loading="lazy" />															</div>
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					<h2 class="elementor-heading-title elementor-size-default">Presença digital para impulsionar o crescimento de uma rede courier em Portugal</h2>				</div>
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									<p>Num mercado altamente competitivo como o do transporte expresso, a presença digital é essencial para reforçar a notoriedade, criar proximidade com os clientes e apoiar a expansão da rede courier.</p><p>Com uma operação global e uma estrutura sólida em Portugal, a Skynet precisava de uma estratégia que traduzisse a sua eficiência e confiança também nas plataformas digitais.</p><blockquote><p>A ação da UPSIDE focou-se em <span style="color: #ffffff; background-color: #fd561f;" class="highlighter">dar voz à marca nas redes sociais</span>, posicionando-a como uma referência no setor.</p></blockquote>								</div>
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															<img decoding="async" src="https://upsidebrands.pt/wp-content/uploads/2025/04/Skynet-Portugal-Inovacao.jpg?x50568" title="Skynet-Portugal-Inovacao" alt="Skynet-Portugal-Inovacao" loading="lazy" />															</div>
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															<img decoding="async" src="https://upsidebrands.pt/wp-content/uploads/2025/04/Skynet-Portugal-Entregas.jpg?x50568" title="Skynet-Portugal-Entregas" alt="Skynet-Portugal-Entregas" loading="lazy" />															</div>
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					<h2 class="elementor-heading-title elementor-size-default">O Desafio</h2>				</div>
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									<p style="margin-bottom: 17px;">Apesar da sua forte presença internacional, a Skynet Portugal não explorava ainda o potencial das redes sociais para comunicar com os seus públicos em Portugal.</p><p style="margin-bottom: 17px;"><strong>A ausência de uma estratégia de conteúdos</strong> e de uma presença ativa no Linkedin, Facebook e Instagram <strong>limitava o alcance da marca</strong>, dificultando o seu reconhecimento e o apoio ao crescimento da operação no país.</p>								</div>
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															<img decoding="async" src="https://upsidebrands.pt/wp-content/uploads/2025/04/Skynet-Portugal-Redes-Sociais.jpg?x50568" title="Skynet-Portugal-Redes-Sociais" alt="Skynet-Portugal-Redes-Sociais" loading="lazy" />															</div>
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				<div class="elementor-element elementor-element-0156c71 elementor-widget elementor-widget-heading" data-id="0156c71" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
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					<h2 class="elementor-heading-title elementor-size-default">A Solução</h2>				</div>
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									<p>Desenhámos uma estratégia de redes sociais alinhada com os objetivos de crescimento da Skynet Portugal. Apostámos numa presença consistente no <a href="https://www.linkedin.com/company/76450931" target="_blank" rel="noopener">Linkedin</a>, <a href="https://www.facebook.com/skynet.portugal" target="_blank" rel="noopener">Facebook</a> e <a href="https://www.instagram.com/skynet.portugal/" target="_blank" rel="noopener">Instagram</a>, com conteúdos pensados para reforçar a credibilidade da marca, destacar os seus serviços, dar visibilidade à equipa e aproximar a operação nacional dos seus diferentes públicos.</p>								</div>
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															<img loading="lazy" decoding="async" width="1000" height="1200" src="https://upsidebrands.pt/wp-content/uploads/2025/04/Skynet-Portugal-Excelencia-Compromisso.jpg?x50568" class="attachment-full size-full wp-image-6160" alt="" srcset="https://upsidebrands.pt/wp-content/uploads/2025/04/Skynet-Portugal-Excelencia-Compromisso.jpg 1000w, https://upsidebrands.pt/wp-content/uploads/2025/04/Skynet-Portugal-Excelencia-Compromisso-250x300.jpg 250w, https://upsidebrands.pt/wp-content/uploads/2025/04/Skynet-Portugal-Excelencia-Compromisso-853x1024.jpg 853w, https://upsidebrands.pt/wp-content/uploads/2025/04/Skynet-Portugal-Excelencia-Compromisso-768x922.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" />															</div>
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															<img loading="lazy" decoding="async" width="1000" height="1200" src="https://upsidebrands.pt/wp-content/uploads/2025/04/Skynet-Portugal-Sao-Valentim.jpg?x50568" class="attachment-full size-full wp-image-6161" alt="" srcset="https://upsidebrands.pt/wp-content/uploads/2025/04/Skynet-Portugal-Sao-Valentim.jpg 1000w, https://upsidebrands.pt/wp-content/uploads/2025/04/Skynet-Portugal-Sao-Valentim-250x300.jpg 250w, https://upsidebrands.pt/wp-content/uploads/2025/04/Skynet-Portugal-Sao-Valentim-853x1024.jpg 853w, https://upsidebrands.pt/wp-content/uploads/2025/04/Skynet-Portugal-Sao-Valentim-768x922.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" />															</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-916fad0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="916fad0" data-element_type="section" data-e-type="section">
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-d70f3ca elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d70f3ca" data-element_type="section" data-e-type="section">
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									<blockquote><p class="p1">Através de uma gestão contínua e estratégica, <span style="color: #ffffff; background-color: #fd561f;" class="highlighter">transformámos as redes sociais em canais ativos de comunicação</span>, notoriedade e apoio ao desenvolvimento da rede em território nacional.</p></blockquote>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">Criatividade que conecta</h2>				</div>
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									<p style="margin-bottom: 17px;">Para potenciar a interação e fortalecer o sentido de comunidade nas redes sociais da Skynet, criámos um <strong>Concurso de Fotografia</strong> que já vai na terceira edição — prova do seu sucesso e relevância.</p><blockquote><p style="margin-bottom: 17px;">A iniciativa gerou conteúdos autênticos, <span style="color: #ffffff; background-color: #fd561f;" class="highlighter">aumentou o alcance orgânico da marca</span> e <span style="color: #ffffff; background-color: #fd561f;" class="highlighter">aprofundou a ligação</span> com o público, valorizando a criatividade dos próprios seguidores.</p></blockquote>								</div>
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															<img loading="lazy" decoding="async" width="853" height="1024" src="https://upsidebrands.pt/wp-content/uploads/2025/04/Skynet-Portugal-Concurso-Fotografia-Foto-1-853x1024.jpg?x50568" class="attachment-large size-large wp-image-6186" alt="" srcset="https://upsidebrands.pt/wp-content/uploads/2025/04/Skynet-Portugal-Concurso-Fotografia-Foto-1-853x1024.jpg 853w, https://upsidebrands.pt/wp-content/uploads/2025/04/Skynet-Portugal-Concurso-Fotografia-Foto-1-250x300.jpg 250w, https://upsidebrands.pt/wp-content/uploads/2025/04/Skynet-Portugal-Concurso-Fotografia-Foto-1-768x922.jpg 768w, https://upsidebrands.pt/wp-content/uploads/2025/04/Skynet-Portugal-Concurso-Fotografia-Foto-1.jpg 1000w" sizes="(max-width: 853px) 100vw, 853px" />															</div>
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															<img loading="lazy" decoding="async" width="853" height="1024" src="https://upsidebrands.pt/wp-content/uploads/2025/04/Skynet-Portugal-Concurso-Fotografia-Foto-2-853x1024.jpg?x50568" class="attachment-large size-large wp-image-6187" alt="" srcset="https://upsidebrands.pt/wp-content/uploads/2025/04/Skynet-Portugal-Concurso-Fotografia-Foto-2-853x1024.jpg 853w, https://upsidebrands.pt/wp-content/uploads/2025/04/Skynet-Portugal-Concurso-Fotografia-Foto-2-250x300.jpg 250w, https://upsidebrands.pt/wp-content/uploads/2025/04/Skynet-Portugal-Concurso-Fotografia-Foto-2-768x922.jpg 768w, https://upsidebrands.pt/wp-content/uploads/2025/04/Skynet-Portugal-Concurso-Fotografia-Foto-2.jpg 1000w" sizes="(max-width: 853px) 100vw, 853px" />															</div>
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															<img loading="lazy" decoding="async" width="853" height="1024" src="https://upsidebrands.pt/wp-content/uploads/2025/04/Skynet-Portugal-Concurso-Fotografia-Foto-3-853x1024.jpg?x50568" class="attachment-large size-large wp-image-6192" alt="" srcset="https://upsidebrands.pt/wp-content/uploads/2025/04/Skynet-Portugal-Concurso-Fotografia-Foto-3-853x1024.jpg 853w, https://upsidebrands.pt/wp-content/uploads/2025/04/Skynet-Portugal-Concurso-Fotografia-Foto-3-250x300.jpg 250w, https://upsidebrands.pt/wp-content/uploads/2025/04/Skynet-Portugal-Concurso-Fotografia-Foto-3-768x922.jpg 768w, https://upsidebrands.pt/wp-content/uploads/2025/04/Skynet-Portugal-Concurso-Fotografia-Foto-3.jpg 1000w" sizes="(max-width: 853px) 100vw, 853px" />															</div>
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					<h2 class="elementor-heading-title elementor-size-default">Sobre a Skynet Portugal</h2>				</div>
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									<p style="margin-bottom: 17px;">A Skynet Worldwide Express é a maior rede mundial privada e autónoma de courier, composta por empresas locais independentes que operam sob a mesma marca em mais de 218 países. Presente em Portugal desde 1989 através da Skynet Portugal, com meios próprios de distribuição e filiais em todo o país, garante entregas em 24 horas nas principais cidades da Europa e EUA, e em 72 horas para destinos mais distantes.</p>								</div>
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					<h5 class="elementor-heading-title elementor-size-default">Descubra mais nas redes sociais da Skynet Portugal:</h5>				</div>
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					<a class="elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-eec1b9a" href="https://www.facebook.com/skynet.portugal" target="_blank">
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					<a class="elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-2b113ad" href="https://www.instagram.com/skynet.portugal/" target="_blank">
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									<p><b>Veja também outros projetos da Skynet Portugal:</b></p>								</div>
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					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://upsidebrands.pt/projetos/skynet-design-grafico/">
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									<span class="elementor-button-text">Design Gráfico Skynet Portugal</span>
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					</a>
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		<p>The post <a href="https://upsidebrands.pt/projetos-arquivo/skynet-portugal-redes-sociais/">SKYNET: COMO O MKT DIGITAL FORTALECEU A REPUTAÇÃO DE COMUNIDADE DE UM COURIER INTERNACIONAL</a> appeared first on <a href="https://upsidebrands.pt">Upside Brands</a>.</p>
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			</item>
		<item>
		<title>INOVAÇÃO DIGITAL QUE LEVOU A RECORDES DE RESERVAS NO RESTAURANTE ESCONDIDINHO</title>
		<link>https://upsidebrands.pt/projetos-arquivo/restaurante-escondidinho-redes-sociais/</link>
		
		<dc:creator><![CDATA[André Baeta]]></dc:creator>
		<pubDate>Thu, 24 Apr 2025 17:55:41 +0000</pubDate>
				<guid isPermaLink="false">https://upsidebrands.pt/?post_type=portfolio&#038;p=6217</guid>

					<description><![CDATA[<p>Criação de comunidade // Posicionamento // Crescimento orgânico // Marketing de conteúdo // Anúncios Meta e Google Faturação + 0 % Reservas + 0 % Interação + 0 % Escondidinho: a redescoberta de um clássico O Escondidinho é um restaurante centenário, cheio de história e tradição, mas com o desafio de se manter relevante num [&#8230;]</p>
<p>The post <a href="https://upsidebrands.pt/projetos-arquivo/restaurante-escondidinho-redes-sociais/">INOVAÇÃO DIGITAL QUE LEVOU A RECORDES DE RESERVAS NO RESTAURANTE ESCONDIDINHO</a> appeared first on <a href="https://upsidebrands.pt">Upside Brands</a>.</p>
]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="6217" class="elementor elementor-6217">
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					<h5 class="elementor-heading-title elementor-size-default">Criação de comunidade // Posicionamento // Crescimento orgânico // Marketing de conteúdo // Anúncios Meta e Google</h5>				</div>
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															<img decoding="async" src="https://upsidebrands.pt/wp-content/uploads/elementor/thumbs/Restaurante-Escondidinho-Redes-Sociais-r3z0u03rx6glzj8egst7zaf2wgz7tddvg1o4ge9d5s.jpg?x50568" title="Restaurante-Escondidinho-Redes-Sociais" alt="Restaurante-Escondidinho-Redes-Sociais" loading="lazy" />															</div>
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					<h2 class="elementor-heading-title elementor-size-default">Escondidinho: a redescoberta de um clássico</h2>				</div>
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									<p>O Escondidinho é um restaurante centenário, cheio de história e tradição, mas com o desafio de se manter relevante num mercado cada vez mais competitivo e digital.</p><blockquote><p>A nossa missão foi criar uma presença online à altura da sua herança — <span style="color: #ffffff; background-color: #fd561f;" class="highlighter">próxima, envolvente e capaz de gerar resultados reais.</span></p></blockquote>								</div>
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															<img decoding="async" src="https://upsidebrands.pt/wp-content/uploads/2025/04/Restaurante-Escondidinho-Redes-Sociais-Media-2.jpg?x50568" title="Restaurante-Escondidinho-Redes-Sociais-Media" alt="Restaurante-Escondidinho-Redes-Sociais-Media" loading="lazy" />															</div>
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					<h2 class="elementor-heading-title elementor-size-default">O Desafio</h2>				</div>
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									<p style="margin-bottom: 17px;">Apesar do seu prestígio, o Escondidinho enfrentava o desafio de captar afluência de clientes locais e tinha uma <strong>presença digital pouco ativa. </strong></p><p style="margin-bottom: 17px;">O restaurante precisava de voltar a ser uma referência para o público português enquanto <strong>património histórico, gastronómico e cultural</strong>, mantendo viva a essência que o tornou icónico.</p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">A Solução</h2>				</div>
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									<p>Desenvolvemos uma estratégia digital centrada na criação de conteúdos autênticos e visuais apelativos, com uma forte componente emocional e de storytelling. Assumimos a gestão das redes sociais (Facebook e Instagram), com publicações regulares, fotografia profissional, vídeos de equipa e uma voz alinhada com a identidade do restaurante.</p><blockquote><p>Desenvolvemos uma estratégia digital assente na criação de conteúdos inovadores, autênticos e envolventes, alinhados com a identidade do restaurante, com uma <span style="color: #ffffff; background-color: #fd561f;" class="highlighter">forte componente emocional e de storytelling. </span></p></blockquote>								</div>
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															<img decoding="async" src="https://upsidebrands.pt/wp-content/uploads/elementor/thumbs/Chef-Carlos-Restaurante-Escondidinho-r3z1vyt3yafiwk36s7kropjampuwpa3lby848pyxuo.jpg?x50568" title="Chef-Carlos-Restaurante-Escondidinho" alt="Chef-Carlos-Restaurante-Escondidinho" loading="lazy" />															</div>
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															<img decoding="async" src="https://upsidebrands.pt/wp-content/uploads/elementor/thumbs/Joao-Moreira-Restaurante-Escondidinho-r3z219mchnoqdee0u0218vdv7xqf3u53q6nonw40rk.jpg?x50568" title="Joao-Moreira-Restaurante-Escondidinho" alt="Joao-Moreira-Restaurante-Escondidinho" loading="lazy" />															</div>
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															<img decoding="async" src="https://upsidebrands.pt/wp-content/uploads/elementor/thumbs/Restaurante-Escondidinho-Redes-Sociais-1-r3z6xyc75jk2qnqq3viffsa32cv8zmkpopaf7c4x5s.jpg?x50568" title="Restaurante-Escondidinho-Redes-Sociais" alt="Restaurante-Escondidinho-Redes-Sociais" loading="lazy" />															</div>
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									<p><strong>Assumimos a gestão das redes sociais (Facebook e Instagram)</strong>, com fotografia profissional, publicações regulares e uma linha de comunicação próxima e emocional.</p><p>Um dos pilares da estratégia foram os <strong>vídeos protagonizados pela própria equipa</strong> do restaurante, dando rosto e voz ao Escondidinho — partilhando histórias, apresentando os pratos, os bastidores e o espaço com genuinidade e orgulho. Esta abordagem humanizou a marca, criou empatia e reforçou a ligação com o público.</p>								</div>
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																<div class="elementor-custom-embed-play" role="button" aria-label="Reproduzir vídeo" tabindex="0">
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									<p>Complementámos a presença orgânica com <strong>campanhas de anúncios Meta e Google </strong>focadas em notoriedade e conversões — especialmente reservas.</p><p class="p1">Os resultados superaram as expectativas: <span style="color: #ff5501;"><strong>+100% de faturação, +50% de reservas e +200% de interação nas redes sociais.</strong></span></p><blockquote><p>O público português redescobriu o Escondidinho — agora com uma nova energia digital que honra o passado e abraça o futuro.</p></blockquote>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">Sobre o Restaurante Escondidinho</h2>				</div>
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									<p style="margin-bottom: 17px;">O Escondidinho é um restaurante emblemático da cidade do Porto, com quase um século de história. Mais do que um espaço gastronómico, representa um verdadeiro legado cultural, onde tradição e autenticidade se cruzam à mesa. Com uma herança profundamente enraizada na gastronomia portuguesa, continua a ser uma referência incontornável na cidade.</p>								</div>
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					<h5 class="elementor-heading-title elementor-size-default">Descubra mais nas redes sociais do Restaurante Escondidinho:</h5>				</div>
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					<a class="elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-eec1b9a" href="https://www.facebook.com/restauranteESCONDIDINHOporto" target="_blank">
						<span class="elementor-screen-only">Facebook</span>
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					<a class="elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-2b113ad" href="https://www.instagram.com/restauranteescondidinhoporto/" target="_blank">
						<span class="elementor-screen-only">Instagram</span>
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									<p><b>Veja também outros projetos do Restaurante Escondidinho:</b></p>								</div>
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					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://upsidebrands.pt/projetos/restaurante-escondidinho-fotografia/">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Fotografia Gastronómica</span>
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					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://upsidebrands.pt/projetos/restaurante-escondidinho-video/">
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									<span class="elementor-button-text">Vídeo Gastronómico</span>
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					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://upsidebrands.pt/projetos/restaurante-escondidinho-design/">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Design Gráfico</span>
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				<div class="elementor-element elementor-element-02c15ca elementor-widget elementor-widget-spacer" data-id="02c15ca" data-element_type="widget" data-e-type="widget" data-widget_type="spacer.default">
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		<p>The post <a href="https://upsidebrands.pt/projetos-arquivo/restaurante-escondidinho-redes-sociais/">INOVAÇÃO DIGITAL QUE LEVOU A RECORDES DE RESERVAS NO RESTAURANTE ESCONDIDINHO</a> appeared first on <a href="https://upsidebrands.pt">Upside Brands</a>.</p>
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		<item>
		<title>COMO O RESTAURANTE DONA JÚLIA EXPANDIU A SUA VISIBILIDADE COM UMA ESTRATÉGIA DIGITAL</title>
		<link>https://upsidebrands.pt/projetos-arquivo/dona-julia-redes-sociais/</link>
		
		<dc:creator><![CDATA[André Baeta]]></dc:creator>
		<pubDate>Wed, 23 Apr 2025 14:54:28 +0000</pubDate>
				<guid isPermaLink="false">https://upsidebrands.pt/?post_type=portfolio&#038;p=6355</guid>

					<description><![CDATA[<p>Criação de comunidade // Posicionamento // Crescimento orgânico // Marketing de conteúdo // Anúncios Meta Faturação + 0 % Reservas + 0 % Interação + 0 % Restaurante Dona Júlia: uma estratégia digital com sabor a sucesso No coração de Braga, o Restaurante Dona Júlia já era conhecido pela sua cozinha de excelência e ambiente [&#8230;]</p>
<p>The post <a href="https://upsidebrands.pt/projetos-arquivo/dona-julia-redes-sociais/">COMO O RESTAURANTE DONA JÚLIA EXPANDIU A SUA VISIBILIDADE COM UMA ESTRATÉGIA DIGITAL</a> appeared first on <a href="https://upsidebrands.pt">Upside Brands</a>.</p>
]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="6355" class="elementor elementor-6355">
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					<h5 class="elementor-heading-title elementor-size-default">Criação de comunidade // Posicionamento // Crescimento orgânico // Marketing de conteúdo // Anúncios Meta</h5>				</div>
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			<div class="elementor-counter-title">Faturação</div>			<div class="elementor-counter-number-wrapper">
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															<img loading="lazy" decoding="async" width="1200" height="1000" src="https://upsidebrands.pt/wp-content/uploads/2025/04/redes-sociais-restaurante-dona-julia-mockup-2.jpg?x50568" class="attachment-full size-full wp-image-6402" alt="" srcset="https://upsidebrands.pt/wp-content/uploads/2025/04/redes-sociais-restaurante-dona-julia-mockup-2.jpg 1200w, https://upsidebrands.pt/wp-content/uploads/2025/04/redes-sociais-restaurante-dona-julia-mockup-2-300x250.jpg 300w, https://upsidebrands.pt/wp-content/uploads/2025/04/redes-sociais-restaurante-dona-julia-mockup-2-1024x853.jpg 1024w, https://upsidebrands.pt/wp-content/uploads/2025/04/redes-sociais-restaurante-dona-julia-mockup-2-768x640.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" />															</div>
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					<h2 class="elementor-heading-title elementor-size-default">Restaurante Dona Júlia: uma estratégia digital com sabor a sucesso
</h2>				</div>
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									<p>No coração de Braga, o Restaurante Dona Júlia já era conhecido pela sua cozinha de excelência e ambiente acolhedor. Faltava apenas um ingrediente para levar esta referência gastronómica a um novo patamar:</p><blockquote><p>Uma estratégia digital capaz de refletir a alma do espaço e aproximar ainda mais o restaurante do seu público. Foi com base nesta premissa que a ação da UPSIDE teve início.</p></blockquote>								</div>
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															<img decoding="async" src="https://upsidebrands.pt/wp-content/uploads/2025/04/restaurante-dona-julia-braga-foto-1.jpg?x50568" title="restaurante-dona-julia-braga-esplanada" alt="restaurante-dona-julia-braga-esplanada" loading="lazy" />															</div>
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					<h2 class="elementor-heading-title elementor-size-default">O Desafio</h2>				</div>
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									<p style="margin-bottom: 17px;">Apesar da sua forte reputação local, o Restaurante Dona Júlia enfrentava um desafio comum a muitos negócios da restauração: manter uma presença digital consistente e atrativa que gerasse resultados reais — nomeadamente, mais reservas e maior notoriedade online.</p><blockquote><p style="margin-bottom: 17px;">Era necessário criar uma <span style="color: #ffffff; background-color: #fd561f;" class="highlighter">comunicação capaz de transmitir o sabor, o ambiente e a identidade do restaurante</span>, reforçando a ligação emocional com os clientes e potenciando o crescimento do negócio.</p></blockquote>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">A Solução</h2>				</div>
				</div>
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									<p>Desenhámos uma <strong>estratégia digital</strong> centrada na criação de conteúdos autênticos e envolventes, com gestão ativa das redes sociais — Facebook e Instagram — e apoio de campanhas de anúncios Meta segmentadas.</p><p>Produzimos <strong>conteúdos visuais de elevada qualidade</strong>, destacando os pratos, os bastidores da cozinha, a equipa e os momentos especiais vividos no restaurante. Através de uma linguagem próxima e emocional, demos voz à história e à personalidade do Dona Júlia, criando uma comunidade digital fiel e ativa.</p><p>Em paralelo, desenvolvemos <strong>campanhas de anúncios Meta</strong> com objetivos específicos: promover menus sazonais, impulsionar reservas em datas-chave e atrair novos clientes da região de Braga e arredores.</p>								</div>
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															<img loading="lazy" decoding="async" width="1080" height="1350" src="https://upsidebrands.pt/wp-content/uploads/2025/04/restaurante-dona-julia-braga-leite-creme.jpg?x50568" class="attachment-full size-full wp-image-6427" alt="" srcset="https://upsidebrands.pt/wp-content/uploads/2025/04/restaurante-dona-julia-braga-leite-creme.jpg 1080w, https://upsidebrands.pt/wp-content/uploads/2025/04/restaurante-dona-julia-braga-leite-creme-240x300.jpg 240w, https://upsidebrands.pt/wp-content/uploads/2025/04/restaurante-dona-julia-braga-leite-creme-819x1024.jpg 819w, https://upsidebrands.pt/wp-content/uploads/2025/04/restaurante-dona-julia-braga-leite-creme-768x960.jpg 768w" sizes="(max-width: 1080px) 100vw, 1080px" />															</div>
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									<blockquote><p>O impacto foi imediato: <span style="color: #ffffff; background-color: #fd561f;" class="highlighter">o aumento de reservas foi notório</span> logo nos primeiros meses, e a presença digital do Restaurante Dona Júlia consolidou-se como uma das mais envolventes no panorama da restauração local.</p></blockquote><p>Graças a um marketing de conteúdo inovador, emocional e focado nas pessoas, o Dona Júlia reafirmou-se como um restaurante de referência em Braga &#8211; não só pela qualidade da sua cozinha, mas também pela forma como comunica com o seu público, dentro e fora das redes sociais.</p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">Sobre o Restaurante Dona Júlia</h2>				</div>
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									<p style="margin-bottom: 17px;">Com foco numa cozinha autêntica e tradicional, aliada a um espaço requintado e serviço exclusivo, no Dona Júlia, em Braga, cada refeição é uma viagem pelos sabores autênticos de Portugal. A cozinha combina tradição, produtos frescos e de produção própria, criando experiências memoráveis que despertam todos os sentidos. Um espaço envolvido pelo verde da Falperra, onde a natureza convida a pausar e desfrutar.</p>								</div>
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					<h5 class="elementor-heading-title elementor-size-default">Descubra mais nas redes sociais do Restaurante Dona Júlia:</h5>				</div>
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					<a class="elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-eec1b9a" href="https://www.facebook.com/restaurantedonajulia" target="_blank">
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					<a class="elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-2b113ad" href="https://www.instagram.com/donajuliabraga/" target="_blank">
						<span class="elementor-screen-only">Instagram</span>
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									<p><b>Veja também outros projetos do Restaurante Dona Júlia:</b></p>								</div>
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					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://upsidebrands.pt/projetos/restaurante-dona-julia-fotografia/">
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									<span class="elementor-button-text">Fotografia Gastronómica</span>
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									<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://upsidebrands.pt/projetos/dona-julia-video/">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Vídeo Gastronómico</span>
					</span>
					</a>
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					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://upsidebrands.pt/projetos/dona-julia-design/">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Design Gráfico</span>
					</span>
					</a>
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				<div class="elementor-element elementor-element-02c15ca elementor-widget elementor-widget-spacer" data-id="02c15ca" data-element_type="widget" data-e-type="widget" data-widget_type="spacer.default">
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			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-80f4a4b elementor-widget elementor-widget-button" data-id="80f4a4b" data-element_type="widget" data-e-type="widget" data-widget_type="button.default">
				<div class="elementor-widget-container">
									<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://upsidebrands.pt/projetos/dona-julia-website/">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Website</span>
					</span>
					</a>
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				<div class="elementor-element elementor-element-222680f elementor-widget elementor-widget-spacer" data-id="222680f" data-element_type="widget" data-e-type="widget" data-widget_type="spacer.default">
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		</section>
				</div>
		<p>The post <a href="https://upsidebrands.pt/projetos-arquivo/dona-julia-redes-sociais/">COMO O RESTAURANTE DONA JÚLIA EXPANDIU A SUA VISIBILIDADE COM UMA ESTRATÉGIA DIGITAL</a> appeared first on <a href="https://upsidebrands.pt">Upside Brands</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>ESTRATÉGIAS DIGITAIS QUE AMPLIARAM O ALCANCE E A REPUTAÇÃO DA SEGUP SEGUROS</title>
		<link>https://upsidebrands.pt/projetos-arquivo/segup-redes-sociais/</link>
		
		<dc:creator><![CDATA[André Baeta]]></dc:creator>
		<pubDate>Tue, 22 Apr 2025 16:23:45 +0000</pubDate>
				<guid isPermaLink="false">https://upsidebrands.pt/?post_type=portfolio&#038;p=6487</guid>

					<description><![CDATA[<p>Criação de comunidade // Posicionamento // Crescimento orgânico // Marketing de conteúdo Alcance + 0 % Interação + 0 % Visualizações + 0 % SEGUP Seguros: Uma década de crescimento com uma estratégia digital sustentada A SEGUP Seguros nasceu com uma missão clara: proteger o que é mais importante para os seus clientes, com um [&#8230;]</p>
<p>The post <a href="https://upsidebrands.pt/projetos-arquivo/segup-redes-sociais/">ESTRATÉGIAS DIGITAIS QUE AMPLIARAM O ALCANCE E A REPUTAÇÃO DA SEGUP SEGUROS</a> appeared first on <a href="https://upsidebrands.pt">Upside Brands</a>.</p>
]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="6487" class="elementor elementor-6487">
						<section class="elementor-section elementor-top-section elementor-element elementor-element-9f05218 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9f05218" data-element_type="section" data-e-type="section">
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					<h5 class="elementor-heading-title elementor-size-default">Criação de comunidade // Posicionamento // Crescimento orgânico // Marketing de conteúdo</h5>				</div>
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															<img loading="lazy" decoding="async" width="1200" height="1000" src="https://upsidebrands.pt/wp-content/uploads/2025/04/segup-corretores-de-seguros-1.jpg?x50568" class="attachment-full size-full wp-image-6572" alt="" srcset="https://upsidebrands.pt/wp-content/uploads/2025/04/segup-corretores-de-seguros-1.jpg 1200w, https://upsidebrands.pt/wp-content/uploads/2025/04/segup-corretores-de-seguros-1-300x250.jpg 300w, https://upsidebrands.pt/wp-content/uploads/2025/04/segup-corretores-de-seguros-1-1024x853.jpg 1024w, https://upsidebrands.pt/wp-content/uploads/2025/04/segup-corretores-de-seguros-1-768x640.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" />															</div>
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					<h2 class="elementor-heading-title elementor-size-default">SEGUP Seguros: Uma década de crescimento com uma estratégia digital sustentada
</h2>				</div>
				</div>
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									<p>A SEGUP Seguros nasceu com uma missão clara: proteger o que é mais importante para os seus clientes, com um serviço próximo, transparente e personalizado. Desde 2017, acompanhámos a marca com uma estratégia digital alinhada com os seus valores e objetivos de crescimento.</p><blockquote><p>Ao longo da última década, a SEGUP consolidou a sua presença no setor segurador — e também no digital.</p></blockquote>								</div>
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															<img decoding="async" src="https://upsidebrands.pt/wp-content/uploads/2025/04/segup-corretores-de-seguros.jpg?x50568" title="segup-corretores-de-seguros" alt="segup-corretores-de-seguros" loading="lazy" />															</div>
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					<h2 class="elementor-heading-title elementor-size-default">O Desafio</h2>				</div>
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									<p style="margin-bottom: 17px;">Num setor altamente competitivo, a SEGUP precisava de construir notoriedade, confiança e diferenciação. O desafio passava por <strong>comunicar com clareza e proximidade</strong>, humanizando o serviço e destacando a experiência da equipa. Era essencial criar uma <strong>presença digital coerente e envolvente</strong>, capaz de acompanhar a evolução da marca e o <strong>crescimento do seu portefólio de clientes e expansão territorial.</strong></p>								</div>
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															<img loading="lazy" decoding="async" width="1080" height="1350" src="https://upsidebrands.pt/wp-content/uploads/2025/04/segup-corretores-de-seguros-contactos.jpg?x50568" class="attachment-full size-full wp-image-6567" alt="" srcset="https://upsidebrands.pt/wp-content/uploads/2025/04/segup-corretores-de-seguros-contactos.jpg 1080w, https://upsidebrands.pt/wp-content/uploads/2025/04/segup-corretores-de-seguros-contactos-240x300.jpg 240w, https://upsidebrands.pt/wp-content/uploads/2025/04/segup-corretores-de-seguros-contactos-819x1024.jpg 819w, https://upsidebrands.pt/wp-content/uploads/2025/04/segup-corretores-de-seguros-contactos-768x960.jpg 768w" sizes="(max-width: 1080px) 100vw, 1080px" />															</div>
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															<img loading="lazy" decoding="async" width="1080" height="1350" src="https://upsidebrands.pt/wp-content/uploads/2025/04/segup-corretores-de-seguros-parceiros.jpg?x50568" class="attachment-full size-full wp-image-6568" alt="" srcset="https://upsidebrands.pt/wp-content/uploads/2025/04/segup-corretores-de-seguros-parceiros.jpg 1080w, https://upsidebrands.pt/wp-content/uploads/2025/04/segup-corretores-de-seguros-parceiros-240x300.jpg 240w, https://upsidebrands.pt/wp-content/uploads/2025/04/segup-corretores-de-seguros-parceiros-819x1024.jpg 819w, https://upsidebrands.pt/wp-content/uploads/2025/04/segup-corretores-de-seguros-parceiros-768x960.jpg 768w" sizes="(max-width: 1080px) 100vw, 1080px" />															</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-460853f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="460853f" data-element_type="section" data-e-type="section">
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				<div class="elementor-element elementor-element-f78a89f elementor-widget elementor-widget-heading" data-id="f78a89f" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
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					<h2 class="elementor-heading-title elementor-size-default">A Solução</h2>				</div>
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				<div class="elementor-element elementor-element-72400e6 elementor-widget elementor-widget-text-editor" data-id="72400e6" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
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									<p>Desenvolvemos uma estratégia digital assente na criação de conteúdos relevantes, educativos e acessíveis, adaptados às diferentes plataformas — Facebook, Instagram e LinkedIn.</p><blockquote><p>A comunicação foi pensada para <span style="color: #ffffff; background-color: #fd561f;" class="highlighter">responder às necessidades reais dos clientes</span>, simplificando temas complexos e reforçando o papel da SEGUP como parceira de confiança.</p></blockquote>								</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-24317fb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="24317fb" data-element_type="section" data-e-type="section">
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															<img loading="lazy" decoding="async" width="1080" height="1350" src="https://upsidebrands.pt/wp-content/uploads/2025/04/segup-corretores-de-seguros-dia-da-mulher.jpg?x50568" class="attachment-full size-full wp-image-6576" alt="" srcset="https://upsidebrands.pt/wp-content/uploads/2025/04/segup-corretores-de-seguros-dia-da-mulher.jpg 1080w, https://upsidebrands.pt/wp-content/uploads/2025/04/segup-corretores-de-seguros-dia-da-mulher-240x300.jpg 240w, https://upsidebrands.pt/wp-content/uploads/2025/04/segup-corretores-de-seguros-dia-da-mulher-819x1024.jpg 819w, https://upsidebrands.pt/wp-content/uploads/2025/04/segup-corretores-de-seguros-dia-da-mulher-768x960.jpg 768w" sizes="(max-width: 1080px) 100vw, 1080px" />															</div>
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															<img loading="lazy" decoding="async" width="1080" height="1350" src="https://upsidebrands.pt/wp-content/uploads/2025/04/segup-corretores-de-seguros-seguro-de-credito.jpg?x50568" class="attachment-full size-full wp-image-6577" alt="" srcset="https://upsidebrands.pt/wp-content/uploads/2025/04/segup-corretores-de-seguros-seguro-de-credito.jpg 1080w, https://upsidebrands.pt/wp-content/uploads/2025/04/segup-corretores-de-seguros-seguro-de-credito-240x300.jpg 240w, https://upsidebrands.pt/wp-content/uploads/2025/04/segup-corretores-de-seguros-seguro-de-credito-819x1024.jpg 819w, https://upsidebrands.pt/wp-content/uploads/2025/04/segup-corretores-de-seguros-seguro-de-credito-768x960.jpg 768w" sizes="(max-width: 1080px) 100vw, 1080px" />															</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-70fe33f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="70fe33f" data-element_type="section" data-e-type="section">
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									<blockquote><p>A gestão das redes sociais <span style="color: #ffffff; background-color: #fd561f;" class="highlighter">combinou consistência com criatividade: </span></p></blockquote><p>Partilhas de conselhos práticos, histórias reais, campanhas temáticas e presença ativa junto da comunidade digital. O LinkedIn foi também uma peça-chave para fortalecer a <strong>credibilidade da marca no segmento empresarial.</strong></p>								</div>
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															<img loading="lazy" decoding="async" width="918" height="1148" src="https://upsidebrands.pt/wp-content/uploads/2025/04/segup-corretores-de-seguros-sustentabilidade.jpg?x50568" class="attachment-full size-full wp-image-6606" alt="" srcset="https://upsidebrands.pt/wp-content/uploads/2025/04/segup-corretores-de-seguros-sustentabilidade.jpg 918w, https://upsidebrands.pt/wp-content/uploads/2025/04/segup-corretores-de-seguros-sustentabilidade-240x300.jpg 240w, https://upsidebrands.pt/wp-content/uploads/2025/04/segup-corretores-de-seguros-sustentabilidade-819x1024.jpg 819w, https://upsidebrands.pt/wp-content/uploads/2025/04/segup-corretores-de-seguros-sustentabilidade-768x960.jpg 768w" sizes="(max-width: 918px) 100vw, 918px" />															</div>
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															<img loading="lazy" decoding="async" width="1080" height="1350" src="https://upsidebrands.pt/wp-content/uploads/2025/04/segup-corretores-de-seguros-escritorios.jpg?x50568" class="attachment-full size-full wp-image-6602" alt="" srcset="https://upsidebrands.pt/wp-content/uploads/2025/04/segup-corretores-de-seguros-escritorios.jpg 1080w, https://upsidebrands.pt/wp-content/uploads/2025/04/segup-corretores-de-seguros-escritorios-240x300.jpg 240w, https://upsidebrands.pt/wp-content/uploads/2025/04/segup-corretores-de-seguros-escritorios-819x1024.jpg 819w, https://upsidebrands.pt/wp-content/uploads/2025/04/segup-corretores-de-seguros-escritorios-768x960.jpg 768w" sizes="(max-width: 1080px) 100vw, 1080px" />															</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-916fad0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="916fad0" data-element_type="section" data-e-type="section">
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									<blockquote><p>A <b> SEGUP Corretores de Seguros</b> cresceu, e a sua presença digital cresceu com ela. Hoje, a marca é reconhecida não só pela qualidade dos seus serviços, mas também pela <span style="color: #ffffff; background-color: #fd561f;" class="highlighter">forma clara e próxima com que comunica.</span></p></blockquote><p>A estratégia digital apoiou a construção de uma base sólida de seguidores, reforçou a <strong>notoriedade da marca</strong> e acompanhou cada etapa da sua evolução — da fundação até à afirmação como <strong>referência no setor.</strong></p>								</div>
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				<div class="elementor-element elementor-element-4b9646b elementor-widget elementor-widget-video" data-id="4b9646b" data-element_type="widget" data-e-type="widget" data-settings="{&quot;youtube_url&quot;:&quot;https:\/\/youtube.com\/shorts\/pG4B1Jv-LaI?feature=share&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\/\/upsidebrands.pt\/wp-content\/uploads\/2025\/04\/segup-corretores-de-seguros.servico-medicina-online-img.jpg&quot;,&quot;id&quot;:6583,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}" data-widget_type="video.default">
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		<p>The post <a href="https://upsidebrands.pt/projetos-arquivo/segup-redes-sociais/">ESTRATÉGIAS DIGITAIS QUE AMPLIARAM O ALCANCE E A REPUTAÇÃO DA SEGUP SEGUROS</a> appeared first on <a href="https://upsidebrands.pt">Upside Brands</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Dona Júlia Tapas &#038; Brunch: redes sociais que geram reservas</title>
		<link>https://upsidebrands.pt/projetos-arquivo/dona-julia-tapas-brunch-redes-sociais/</link>
		
		<dc:creator><![CDATA[André Baeta]]></dc:creator>
		<pubDate>Mon, 21 Apr 2025 21:45:02 +0000</pubDate>
				<guid isPermaLink="false">https://upsidebrands.pt/?post_type=portfolio&#038;p=6796</guid>

					<description><![CDATA[<p>Criação de comunidade // Posicionamento // Crescimento orgânico // Marketing de conteúdo // Anúncios Meta Faturação + 0 % Reservas + 0 % Interação + 0 % Lançamento digital do Dona Júlia Tapas &#038; Brunch: Estratégia que gera resultados Com a abertura do Dona Júlia Tapas &#38; Brunch, o Grupo Dona Júlia reforçou a sua [&#8230;]</p>
<p>The post <a href="https://upsidebrands.pt/projetos-arquivo/dona-julia-tapas-brunch-redes-sociais/">Dona Júlia Tapas &#038; Brunch: redes sociais que geram reservas</a> appeared first on <a href="https://upsidebrands.pt">Upside Brands</a>.</p>
]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="6796" class="elementor elementor-6796">
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															<img loading="lazy" decoding="async" width="1080" height="900" src="https://upsidebrands.pt/wp-content/uploads/2025/04/dona-julia-tapas-brunch-redes-sociais-1.jpg?x50568" class="attachment-full size-full wp-image-6827" alt="" srcset="https://upsidebrands.pt/wp-content/uploads/2025/04/dona-julia-tapas-brunch-redes-sociais-1.jpg 1080w, https://upsidebrands.pt/wp-content/uploads/2025/04/dona-julia-tapas-brunch-redes-sociais-1-300x250.jpg 300w, https://upsidebrands.pt/wp-content/uploads/2025/04/dona-julia-tapas-brunch-redes-sociais-1-1024x853.jpg 1024w, https://upsidebrands.pt/wp-content/uploads/2025/04/dona-julia-tapas-brunch-redes-sociais-1-768x640.jpg 768w" sizes="(max-width: 1080px) 100vw, 1080px" />															</div>
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					<h2 class="elementor-heading-title elementor-size-default">Lançamento digital do Dona Júlia Tapas &amp; Brunch: Estratégia que gera resultados
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									<p>Com a abertura do Dona Júlia Tapas &amp; Brunch, o Grupo Dona Júlia reforçou a sua presença no coração de Braga com um conceito mais descontraído, moderno e voltado para os momentos partilhados — das tapas ao brunch.</p><blockquote><p>A UPSIDE foi desafiada a criar e implementar uma estratégia digital que desse vida a esta nova identidade, com <span style="color: #ffffff; background-color: #fd561f;" class="highlighter">conteúdos apelativos, gestão ativa das redes sociais e campanhas publicitárias</span> eficazes no Facebook e Instagram.</p></blockquote>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">O Desafio</h2>				</div>
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									<p style="margin-bottom: 17px;">O principal objetivo passava por <strong>dar visibilidade ao novo espaço</strong> e posicioná-lo como um restaurante de referência para tapas e pequenos-almoços em Braga. Era necessário <strong>criar uma comunicação distinta da casa-mãe</strong>, mantendo a ligação à marca principal, mas com uma identidade própria, jovem e atual. Ao mesmo tempo, havia a urgência de <strong>gerar reservas e atrair clientes</strong> desde a fase inicial.</p>								</div>
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															<img loading="lazy" decoding="async" width="1024" height="683" src="https://upsidebrands.pt/wp-content/uploads/2025/04/dona-julia-tapas-brunch-redes-sociais-foto-7-1024x683.jpg?x50568" class="attachment-large size-large wp-image-6858" alt="" srcset="https://upsidebrands.pt/wp-content/uploads/2025/04/dona-julia-tapas-brunch-redes-sociais-foto-7-1024x683.jpg 1024w, https://upsidebrands.pt/wp-content/uploads/2025/04/dona-julia-tapas-brunch-redes-sociais-foto-7-300x200.jpg 300w, https://upsidebrands.pt/wp-content/uploads/2025/04/dona-julia-tapas-brunch-redes-sociais-foto-7-768x512.jpg 768w, https://upsidebrands.pt/wp-content/uploads/2025/04/dona-julia-tapas-brunch-redes-sociais-foto-7.jpg 1500w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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					<h2 class="elementor-heading-title elementor-size-default">A Solução</h2>				</div>
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									<blockquote><p>Desenvolvemos uma estratégia centrada na <span style="color: #ffffff; background-color: #fd561f;" class="highlighter">criação de conteúdos visuais inovadores e próximos do público</span>: fotografias de pratos com forte apelo visual, vídeos curtos e envolventes, e uma presença constante e autêntica nas redes sociais.</p></blockquote><p>Através de uma gestão cuidada do Instagram, Facebook e TikTok, conseguimos dar uma voz única ao Dona Júlia Tapas &amp; Brunch — mais leve, convidativa e alinhada com o estilo de vida urbano.</p>								</div>
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									<p>Complementámos a estratégia orgânica com anúncios Meta bem segmentados, com foco em públicos locais e turistas, promovendo os momentos ideais para visitar o espaço: brunches de fim de semana, petiscos ao final do dia e menus especiais.</p><blockquote><p>O resultado foi claro: um aumento expressivo nas reservas através das redes sociais e a afirmação do <span style="color: #ffffff; background-color: #fd561f;" class="highlighter">Dona Júlia Tapas &amp; Brunch</span> como um <span style="color: #ffffff; background-color: #fd561f;" class="highlighter">restaurante de referência</span> no coração de Braga.</p></blockquote><p>A nova presença digital ajudou não só a atrair novos clientes, como também a criar uma comunidade fiel à volta da marca.</p>								</div>
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																<div class="elementor-custom-embed-play" role="button" aria-label="Reproduzir vídeo" tabindex="0">
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				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Sobre o Dona Júlia Tapas &amp; Brunch</h2>				</div>
				</div>
				<div class="elementor-element elementor-element-1f15e11 elementor-widget elementor-widget-text-editor" data-id="1f15e11" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p style="margin-bottom: 17px;">O Dona Júlia Tapas &amp; Brunch é um gastrobar autêntico e acolhedor, situado no coração de Braga. Inspirado na tradição portuguesa e nas melhores influências gastronómicas, combina sabores clássicos com um toque contemporâneo.</p>								</div>
				</div>
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		</section>
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				<div class="elementor-widget-container">
					<h5 class="elementor-heading-title elementor-size-default">Descubra mais nas redes sociais do Dona Júlia Tapas &amp; Brunch:</h5>				</div>
				</div>
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		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-645bd69 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="645bd69" data-element_type="section" data-e-type="section">
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						<div class="elementor-element elementor-element-aef330b elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons" data-id="aef330b" data-element_type="widget" data-e-type="widget" data-widget_type="social-icons.default">
				<div class="elementor-widget-container">
							<div class="elementor-social-icons-wrapper elementor-grid" role="list">
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-eec1b9a" href="https://www.facebook.com/donajuliatapasbrunch" target="_blank">
						<span class="elementor-screen-only">Facebook</span>
						<i aria-hidden="true" class="fab fa-facebook"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-2b113ad" href="https://www.instagram.com/donajuliatapasbrunch/" target="_blank">
						<span class="elementor-screen-only">Instagram</span>
						<i aria-hidden="true" class="fab fa-instagram"></i>					</a>
				</span>
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									<p><b>Veja também outros projetos do Dona Júlia Tapas &amp; Brunch:</b></p>								</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-292ac83 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="292ac83" data-element_type="section" data-e-type="section">
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						<div class="elementor-element elementor-element-cea230d elementor-widget elementor-widget-button" data-id="cea230d" data-element_type="widget" data-e-type="widget" data-widget_type="button.default">
				<div class="elementor-widget-container">
									<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://upsidebrands.pt/projetos/dona-julia-tapas-brunch-fotografia">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Fotografia Gastronómica</span>
					</span>
					</a>
				</div>
								</div>
				</div>
				<div class="elementor-element elementor-element-838a3d8 elementor-widget elementor-widget-spacer" data-id="838a3d8" data-element_type="widget" data-e-type="widget" data-widget_type="spacer.default">
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		</div>
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		</section>
				</div>
		<p>The post <a href="https://upsidebrands.pt/projetos-arquivo/dona-julia-tapas-brunch-redes-sociais/">Dona Júlia Tapas &#038; Brunch: redes sociais que geram reservas</a> appeared first on <a href="https://upsidebrands.pt">Upside Brands</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>AUTO ESFERA: UMA EMPRESA COM QUASE 80 ANOS QUE SE REVOLUCIONOU NO DIGITAL</title>
		<link>https://upsidebrands.pt/projetos-arquivo/auto-esfera-redes-sociais/</link>
		
		<dc:creator><![CDATA[André Baeta]]></dc:creator>
		<pubDate>Sun, 20 Apr 2025 17:38:24 +0000</pubDate>
				<guid isPermaLink="false">https://upsidebrands.pt/?post_type=portfolio&#038;p=6613</guid>

					<description><![CDATA[<p>Criação de comunidade // Posicionamento // Crescimento orgânico // Marketing de conteúdo Alcance + 0 % Interação + 0 % Visualizações + 0 % Auto Esfera: Tradição com uma presença digital sobre rodas Com quase 80 anos de história no setor automóvel, a Auto Esfera é sinónimo de experiência, confiança e qualidade. O nosso desafio [&#8230;]</p>
<p>The post <a href="https://upsidebrands.pt/projetos-arquivo/auto-esfera-redes-sociais/">AUTO ESFERA: UMA EMPRESA COM QUASE 80 ANOS QUE SE REVOLUCIONOU NO DIGITAL</a> appeared first on <a href="https://upsidebrands.pt">Upside Brands</a>.</p>
]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="6613" class="elementor elementor-6613">
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					<h5 class="elementor-heading-title elementor-size-default">Criação de comunidade // Posicionamento // Crescimento orgânico // Marketing de conteúdo</h5>				</div>
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				<span class="elementor-counter-number-prefix">+</span>
				<span class="elementor-counter-number" data-duration="2000" data-to-value="250" data-from-value="0" data-delimiter=",">0</span>
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				<span class="elementor-counter-number" data-duration="2000" data-to-value="300" data-from-value="0" data-delimiter=",">0</span>
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															<img loading="lazy" decoding="async" width="900" height="750" src="https://upsidebrands.pt/wp-content/uploads/2025/04/auto-esfera.jpg?x50568" class="attachment-full size-full wp-image-6645" alt="" srcset="https://upsidebrands.pt/wp-content/uploads/2025/04/auto-esfera.jpg 900w, https://upsidebrands.pt/wp-content/uploads/2025/04/auto-esfera-300x250.jpg 300w, https://upsidebrands.pt/wp-content/uploads/2025/04/auto-esfera-768x640.jpg 768w" sizes="(max-width: 900px) 100vw, 900px" />															</div>
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					<h2 class="elementor-heading-title elementor-size-default">Auto Esfera: Tradição com uma presença digital sobre rodas
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									<p>Com quase <strong>80 anos de história</strong> no setor automóvel, a Auto Esfera é sinónimo de <strong>experiência, confiança e qualidade</strong>.</p><blockquote><p>O nosso desafio foi levar esta marca com uma vasta tradição até ao mundo digital, aliada a uma <span style="color: #ffffff; background-color: #fd561f;" class="highlighter"><strong>estratégia de comunicação</strong> capaz de refletir a sua história</span> e, ao mesmo tempo, projetá-la para o futuro.</p></blockquote>								</div>
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															<img decoding="async" src="https://upsidebrands.pt/wp-content/uploads/2025/04/auto-esfera-78-anos.jpg?x50568" title="auto-esfera-78-anos" alt="auto-esfera-78-anos" loading="lazy" />															</div>
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															<img decoding="async" src="https://upsidebrands.pt/wp-content/uploads/2025/04/auto-esfera-carro-em-dia.jpg?x50568" title="auto-esfera-carro-em-dia" alt="auto-esfera-carro-em-dia" loading="lazy" />															</div>
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					<h2 class="elementor-heading-title elementor-size-default">O Desafio</h2>				</div>
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									<p style="margin-bottom: 17px;">Apesar da sua forte reputação offline, a presença digital da Auto Esfera não acompanhava a sua dimensão nem o seu legado.</p><blockquote><p style="margin-bottom: 17px;">Era necessário criar uma <span style="color: #ffffff; background-color: #fd561f;" class="highlighter">identidade online que transmitisse a credibilidade construída ao longo de décadas</span>, ao mesmo tempo que se aproximava de novos públicos e reforçava a notoriedade da marca nas plataformas digitais.</p></blockquote>								</div>
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															<img loading="lazy" decoding="async" width="813" height="813" src="https://upsidebrands.pt/wp-content/uploads/2025/04/auto-esfera-feliz-ano-novo.jpg?x50568" class="attachment-full size-full wp-image-6637" alt="" srcset="https://upsidebrands.pt/wp-content/uploads/2025/04/auto-esfera-feliz-ano-novo.jpg 813w, https://upsidebrands.pt/wp-content/uploads/2025/04/auto-esfera-feliz-ano-novo-300x300.jpg 300w, https://upsidebrands.pt/wp-content/uploads/2025/04/auto-esfera-feliz-ano-novo-150x150.jpg 150w, https://upsidebrands.pt/wp-content/uploads/2025/04/auto-esfera-feliz-ano-novo-768x768.jpg 768w, https://upsidebrands.pt/wp-content/uploads/2025/04/auto-esfera-feliz-ano-novo-440x440.jpg 440w, https://upsidebrands.pt/wp-content/uploads/2025/04/auto-esfera-feliz-ano-novo-180x180.jpg 180w, https://upsidebrands.pt/wp-content/uploads/2025/04/auto-esfera-feliz-ano-novo-120x120.jpg 120w" sizes="(max-width: 813px) 100vw, 813px" />															</div>
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															<img loading="lazy" decoding="async" width="1080" height="1080" src="https://upsidebrands.pt/wp-content/uploads/2025/04/auto-esfera-braga-matriculas.jpg?x50568" class="attachment-full size-full wp-image-6641" alt="" srcset="https://upsidebrands.pt/wp-content/uploads/2025/04/auto-esfera-braga-matriculas.jpg 1080w, https://upsidebrands.pt/wp-content/uploads/2025/04/auto-esfera-braga-matriculas-300x300.jpg 300w, https://upsidebrands.pt/wp-content/uploads/2025/04/auto-esfera-braga-matriculas-1024x1024.jpg 1024w, https://upsidebrands.pt/wp-content/uploads/2025/04/auto-esfera-braga-matriculas-150x150.jpg 150w, https://upsidebrands.pt/wp-content/uploads/2025/04/auto-esfera-braga-matriculas-768x768.jpg 768w, https://upsidebrands.pt/wp-content/uploads/2025/04/auto-esfera-braga-matriculas-440x440.jpg 440w, https://upsidebrands.pt/wp-content/uploads/2025/04/auto-esfera-braga-matriculas-180x180.jpg 180w, https://upsidebrands.pt/wp-content/uploads/2025/04/auto-esfera-braga-matriculas-120x120.jpg 120w" sizes="(max-width: 1080px) 100vw, 1080px" />															</div>
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					<h2 class="elementor-heading-title elementor-size-default">A Solução</h2>				</div>
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									<p>Com base na <span style="color: #ffffff; background-color: #fd561f;" class="highlighter"><strong>Metodologia UPSIDE 360</strong></span>, criámos uma estratégia digital centrada na gestão das redes sociais — Facebook, Instagram e LinkedIn — com conteúdos pensados para diferentes perfis de audiência: desde o cliente particular ao público empresarial.</p><blockquote><p>A comunicação foi desenvolvida com foco na valorização da história da marca, apresentação da oferta atual (peças automóveis, serviços e novidades), e na criação de conteúdos informativos e visuais apelativos. <span style="color: #ffffff; background-color: #fd561f;" class="highlighter">Apostámos num tom humano, próximo e confiante, alinhado com os valores da Auto Esfera.</span></p></blockquote><p>Além disso, o LinkedIn foi trabalhado estrategicamente para reforçar o posicionamento institucional e a ligação com o setor automóvel e empresarial.</p>								</div>
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				<div class="elementor-element elementor-element-4b9646b elementor-widget elementor-widget-video" data-id="4b9646b" data-element_type="widget" data-e-type="widget" data-settings="{&quot;youtube_url&quot;:&quot;https:\/\/youtube.com\/shorts\/zpsv3QN6u_k?feature=share&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\/\/upsidebrands.pt\/wp-content\/uploads\/2025\/04\/auto-esfera-kroon-oil.jpg&quot;,&quot;id&quot;:6684,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}" data-widget_type="video.default">
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				<div class="elementor-element elementor-element-da4a380 elementor-widget elementor-widget-video" data-id="da4a380" data-element_type="widget" data-e-type="widget" data-settings="{&quot;youtube_url&quot;:&quot;https:\/\/youtube.com\/shorts\/qZtGOnwaUSQ?feature=share&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\/\/upsidebrands.pt\/wp-content\/uploads\/2025\/04\/Auto-Esfera-Video-Promocional.jpg&quot;,&quot;id&quot;:6692,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}" data-widget_type="video.default">
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									<blockquote><p>A presença digital da Auto Esfera ganhou uma nova dinâmica e visibilidade. <span style="color: #ffffff; background-color: #fd561f;" class="highlighter">A marca passou a comunicar de forma consistente e envolvente, conquistando novos seguidores e aumentando a interação nas redes sociais. </span></p></blockquote><p>Hoje, a Auto Esfera alia quase oito décadas de experiência a uma <strong>presença online sólida, atual e relevante</strong> — preparada para continuar a crescer com confiança no ambiente digital.</p>								</div>
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															<img loading="lazy" decoding="async" width="817" height="817" src="https://upsidebrands.pt/wp-content/uploads/2025/04/Auto-Esfera-Dicas-Inverno.jpg?x50568" class="attachment-full size-full wp-image-6699" alt="" srcset="https://upsidebrands.pt/wp-content/uploads/2025/04/Auto-Esfera-Dicas-Inverno.jpg 817w, https://upsidebrands.pt/wp-content/uploads/2025/04/Auto-Esfera-Dicas-Inverno-300x300.jpg 300w, https://upsidebrands.pt/wp-content/uploads/2025/04/Auto-Esfera-Dicas-Inverno-150x150.jpg 150w, https://upsidebrands.pt/wp-content/uploads/2025/04/Auto-Esfera-Dicas-Inverno-768x768.jpg 768w, https://upsidebrands.pt/wp-content/uploads/2025/04/Auto-Esfera-Dicas-Inverno-440x440.jpg 440w, https://upsidebrands.pt/wp-content/uploads/2025/04/Auto-Esfera-Dicas-Inverno-180x180.jpg 180w, https://upsidebrands.pt/wp-content/uploads/2025/04/Auto-Esfera-Dicas-Inverno-120x120.jpg 120w" sizes="(max-width: 817px) 100vw, 817px" />															</div>
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		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-24317fb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="24317fb" data-element_type="section" data-e-type="section">
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															<img loading="lazy" decoding="async" width="1080" height="1080" src="https://upsidebrands.pt/wp-content/uploads/2025/04/auto-esfera-dicas-em-movimento.jpg?x50568" class="attachment-full size-full wp-image-6711" alt="" srcset="https://upsidebrands.pt/wp-content/uploads/2025/04/auto-esfera-dicas-em-movimento.jpg 1080w, https://upsidebrands.pt/wp-content/uploads/2025/04/auto-esfera-dicas-em-movimento-300x300.jpg 300w, https://upsidebrands.pt/wp-content/uploads/2025/04/auto-esfera-dicas-em-movimento-1024x1024.jpg 1024w, https://upsidebrands.pt/wp-content/uploads/2025/04/auto-esfera-dicas-em-movimento-150x150.jpg 150w, https://upsidebrands.pt/wp-content/uploads/2025/04/auto-esfera-dicas-em-movimento-768x768.jpg 768w, https://upsidebrands.pt/wp-content/uploads/2025/04/auto-esfera-dicas-em-movimento-440x440.jpg 440w, https://upsidebrands.pt/wp-content/uploads/2025/04/auto-esfera-dicas-em-movimento-180x180.jpg 180w, https://upsidebrands.pt/wp-content/uploads/2025/04/auto-esfera-dicas-em-movimento-120x120.jpg 120w" sizes="(max-width: 1080px) 100vw, 1080px" />															</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-462d6de elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="462d6de" data-element_type="section" data-e-type="section">
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					<h2 class="elementor-heading-title elementor-size-default">Sobre a Auto Esfera</h2>				</div>
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									<p style="margin-bottom: 17px;">Com mais de 50.000 referências no setor automóvel e quase 80 anos de experiência, a Auto Esfera tem sido um pilar na indústria automóvel, fornecendo peças de alta qualidade das melhores marcas e soluções inovadoras no setor.</p>								</div>
				</div>
					</div>
		</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-2213cc8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2213cc8" data-element_type="section" data-e-type="section">
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							<div class="elementor-spacer">
			<div class="elementor-spacer-inner"></div>
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				<div class="elementor-element elementor-element-72ae3f2 elementor-widget elementor-widget-heading" data-id="72ae3f2" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h5 class="elementor-heading-title elementor-size-default">Descubra mais nas redes sociais da Auto Esfera</h5>				</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-645bd69 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="645bd69" data-element_type="section" data-e-type="section">
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-25f14b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="25f14b2" data-element_type="section" data-e-type="section">
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				<div class="elementor-widget-container">
							<div class="elementor-social-icons-wrapper elementor-grid" role="list">
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-eec1b9a" href="https://www.facebook.com/AutoEsfera47" target="_blank">
						<span class="elementor-screen-only">Facebook</span>
						<i aria-hidden="true" class="fab fa-facebook"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-2b113ad" href="https://www.instagram.com/autoesfera/" target="_blank">
						<span class="elementor-screen-only">Instagram</span>
						<i aria-hidden="true" class="fab fa-instagram"></i>					</a>
				</span>
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									<p><b>Veja também outros projetos da Auto Esfera</b></p>								</div>
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									<span class="elementor-button-text">Vídeo</span>
					</span>
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				<div class="elementor-widget-container">
									<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://upsidebrands.pt/projetos/auto-esfera-fotografia">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Fotografia</span>
					</span>
					</a>
				</div>
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		<p>The post <a href="https://upsidebrands.pt/projetos-arquivo/auto-esfera-redes-sociais/">AUTO ESFERA: UMA EMPRESA COM QUASE 80 ANOS QUE SE REVOLUCIONOU NO DIGITAL</a> appeared first on <a href="https://upsidebrands.pt">Upside Brands</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>ESTRATÉGIA DIGITAL QUE REFORÇOU A NOTORIEDADE DO ESTÚDIO HELENA MENDONÇA</title>
		<link>https://upsidebrands.pt/projetos-arquivo/pilates-helena-mendonca-redes-sociais/</link>
		
		<dc:creator><![CDATA[André Baeta]]></dc:creator>
		<pubDate>Sat, 19 Apr 2025 17:45:10 +0000</pubDate>
				<guid isPermaLink="false">https://upsidebrands.pt/?post_type=portfolio&#038;p=6988</guid>

					<description><![CDATA[<p>Criação de comunidade // Crescimento orgânico // Marketing de conteúdo (vídeo, fotografia e design) // Anúncios Meta Inscrições + 0 % Visitas ao website + 0 % Interação + 0 % Corpo e marca em movimento: a estratégia digital do Estúdio Pilates Helena Mendonça O estúdio Pilates Helena Mendonça tem uma história que se destaca: [&#8230;]</p>
<p>The post <a href="https://upsidebrands.pt/projetos-arquivo/pilates-helena-mendonca-redes-sociais/">ESTRATÉGIA DIGITAL QUE REFORÇOU A NOTORIEDADE DO ESTÚDIO HELENA MENDONÇA</a> appeared first on <a href="https://upsidebrands.pt">Upside Brands</a>.</p>
]]></description>
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					<h2 class="elementor-heading-title elementor-size-default">Corpo e marca em movimento: a estratégia digital do Estúdio Pilates Helena Mendonça</h2>				</div>
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									<p>O estúdio Pilates Helena Mendonça tem uma história que se destaca: foi o primeiro no norte de Portugal e o segundo em todo o país a dedicar-se exclusivamente à prática do autêntico Pilates, com base nos princípios clássicos do mestre alemão.</p><p>Com uma filosofia centrada no rigor técnico e na personalização do acompanhamento, o desafio era agora fazer crescer a notoriedade online e atrair novos praticantes.</p><blockquote><p>Foi com essa missão que desenhámos uma estratégia de marketing digital orientada para o <span style="color: #ffffff; background-color: #fd561f;" class="highlighter">conteúdo, a comunidade e os resultados.</span></p></blockquote>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">O Desafio</h2>				</div>
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									<p style="margin-bottom: 17px;">Apesar do seu pioneirismo e reputação sólida entre clientes fiéis, o estúdio enfrentava um contexto digital ainda pouco explorado. A presença nas redes sociais era limitada, sem consistência na publicação de conteúdos, e havia uma clara oportunidade de mostrar a verdadeira essência do método e o valor do acompanhamento personalizado.</p><blockquote><p style="margin-bottom: 17px;">O objetivo era claro: <span style="color: #ffffff; background-color: #fd561f;" class="highlighter">aumentar a visibilidade digital, gerar confiança e atrair novos alunos</span> para as aulas presenciais e programas especializados.</p></blockquote>								</div>
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															<img loading="lazy" decoding="async" width="1024" height="1024" src="https://upsidebrands.pt/wp-content/uploads/2025/04/aulas-estudio-pilates-helena-mendonca-5-1024x1024.jpg?x50568" class="attachment-large size-large wp-image-7040" alt="" srcset="https://upsidebrands.pt/wp-content/uploads/2025/04/aulas-estudio-pilates-helena-mendonca-5-1024x1024.jpg 1024w, https://upsidebrands.pt/wp-content/uploads/2025/04/aulas-estudio-pilates-helena-mendonca-5-300x300.jpg 300w, https://upsidebrands.pt/wp-content/uploads/2025/04/aulas-estudio-pilates-helena-mendonca-5-150x150.jpg 150w, https://upsidebrands.pt/wp-content/uploads/2025/04/aulas-estudio-pilates-helena-mendonca-5-768x768.jpg 768w, https://upsidebrands.pt/wp-content/uploads/2025/04/aulas-estudio-pilates-helena-mendonca-5-440x440.jpg 440w, https://upsidebrands.pt/wp-content/uploads/2025/04/aulas-estudio-pilates-helena-mendonca-5-180x180.jpg 180w, https://upsidebrands.pt/wp-content/uploads/2025/04/aulas-estudio-pilates-helena-mendonca-5-120x120.jpg 120w, https://upsidebrands.pt/wp-content/uploads/2025/04/aulas-estudio-pilates-helena-mendonca-5.jpg 1080w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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															<img loading="lazy" decoding="async" width="1024" height="1024" src="https://upsidebrands.pt/wp-content/uploads/2025/04/aulas-estudio-pilates-helena-mendonca-6-1024x1024.jpg?x50568" class="attachment-large size-large wp-image-7041" alt="" srcset="https://upsidebrands.pt/wp-content/uploads/2025/04/aulas-estudio-pilates-helena-mendonca-6-1024x1024.jpg 1024w, https://upsidebrands.pt/wp-content/uploads/2025/04/aulas-estudio-pilates-helena-mendonca-6-300x300.jpg 300w, https://upsidebrands.pt/wp-content/uploads/2025/04/aulas-estudio-pilates-helena-mendonca-6-150x150.jpg 150w, https://upsidebrands.pt/wp-content/uploads/2025/04/aulas-estudio-pilates-helena-mendonca-6-768x768.jpg 768w, https://upsidebrands.pt/wp-content/uploads/2025/04/aulas-estudio-pilates-helena-mendonca-6-440x440.jpg 440w, https://upsidebrands.pt/wp-content/uploads/2025/04/aulas-estudio-pilates-helena-mendonca-6-180x180.jpg 180w, https://upsidebrands.pt/wp-content/uploads/2025/04/aulas-estudio-pilates-helena-mendonca-6-120x120.jpg 120w, https://upsidebrands.pt/wp-content/uploads/2025/04/aulas-estudio-pilates-helena-mendonca-6.jpg 1080w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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					<h2 class="elementor-heading-title elementor-size-default">A Solução</h2>				</div>
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									<p>A nossa resposta passou por uma estratégia centrada na <strong>criação de conteúdos autênticos e na gestão profissional de redes sociais</strong>, com o apoio de campanhas segmentadas de publicidade Meta.</p><blockquote><p>Criação de Conteúdos e Gestão de Redes Sociais:</p></blockquote><p>Produzimos conteúdos alinhados com a filosofia do estúdio: educativos, informativos e inspiradores. Desde explicações sobre o método clássico, aos benefícios do Pilates, passando por depoimentos de alunos e bastidores das aulas, cada publicação reforçou a credibilidade e a confiança na marca. O Instagram e o Facebook tornaram-se canais ativos de comunicação e proximidade com a comunidade.</p>								</div>
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									<blockquote><p>Campanhas de Anúncios Meta (Facebook e Instagram):</p></blockquote><p>Desenvolvemos campanhas com foco na captação de novos alunos, promovendo aulas experimentais, workshops e programas específicos. A segmentação cuidada e a otimização contínua permitiram alcançar públicos locais com elevado interesse, aumentando o número de contactos e inscrições.</p>								</div>
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															<img loading="lazy" decoding="async" width="1000" height="1200" src="https://upsidebrands.pt/wp-content/uploads/2025/04/Entrada-Estudio-Pilates-Helena-Mendonca.jpg?x50568" class="attachment-full size-full wp-image-7055" alt="" srcset="https://upsidebrands.pt/wp-content/uploads/2025/04/Entrada-Estudio-Pilates-Helena-Mendonca.jpg 1000w, https://upsidebrands.pt/wp-content/uploads/2025/04/Entrada-Estudio-Pilates-Helena-Mendonca-250x300.jpg 250w, https://upsidebrands.pt/wp-content/uploads/2025/04/Entrada-Estudio-Pilates-Helena-Mendonca-853x1024.jpg 853w, https://upsidebrands.pt/wp-content/uploads/2025/04/Entrada-Estudio-Pilates-Helena-Mendonca-768x922.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" />															</div>
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															<img loading="lazy" decoding="async" width="1000" height="1200" src="https://upsidebrands.pt/wp-content/uploads/2025/04/Estudio-Pilates-Helena-Mendonca-2.jpg?x50568" class="attachment-full size-full wp-image-7061" alt="" srcset="https://upsidebrands.pt/wp-content/uploads/2025/04/Estudio-Pilates-Helena-Mendonca-2.jpg 1000w, https://upsidebrands.pt/wp-content/uploads/2025/04/Estudio-Pilates-Helena-Mendonca-2-250x300.jpg 250w, https://upsidebrands.pt/wp-content/uploads/2025/04/Estudio-Pilates-Helena-Mendonca-2-853x1024.jpg 853w, https://upsidebrands.pt/wp-content/uploads/2025/04/Estudio-Pilates-Helena-Mendonca-2-768x922.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" />															</div>
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					<h2 class="elementor-heading-title elementor-size-default">Os Resultados</h2>				</div>
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									<blockquote><p>Após os primeiros meses de trabalho contínuo, os resultados começaram já a ser visíveis:</p></blockquote><p>•⁠ ⁠A notoriedade do estúdio aumentou significativamente nas redes sociais e na região envolvente <br />•⁠ ⁠O número de mensagens e pedidos de inscrição cresceu de forma sustentada <br />•⁠ ⁠A comunidade online tornou-se mais ativa, com maior envolvimento e partilhas espontâneas <br />•⁠ ⁠O estúdio consolidou a sua imagem como referência no Pilates clássico em Portugal</p><blockquote><p>Este projeto demonstrou o impacto que uma estratégia de conteúdos bem alinhada com os valores da marca pode ter na perceção do público e na adesão a serviços especializados.</p></blockquote>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">Sobre o Estúdio Pilates Helena Mendonça</h2>				</div>
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									<p style="margin-bottom: 17px;">Fundado em 2002, o Estúdio Pilates Helena Mendonça foi pioneiro no norte de Portugal e o segundo no país a dedicar-se exclusivamente ao Pilates clássico. Localizado em Braga, o estúdio oferece um ambiente acolhedor e moderno, ideal para quem busca melhorar a forma como se move e equilibrar corpo e mente. Com uma equipa altamente especializada, o estúdio proporciona aulas personalizadas, em grupos reduzidos ou individuais, com o uso de equipamentos tradicionais do mestre alemão.</p>								</div>
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					<h5 class="elementor-heading-title elementor-size-default">Descubra mais nas redes sociais do Estúdio Pilates Helena Mendonça</h5>				</div>
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									<p><b>Veja também outros projetos do Estúdio Pilates Helena Mendonça:</b></p>								</div>
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									<span class="elementor-button-text">Website</span>
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		<p>The post <a href="https://upsidebrands.pt/projetos-arquivo/pilates-helena-mendonca-redes-sociais/">ESTRATÉGIA DIGITAL QUE REFORÇOU A NOTORIEDADE DO ESTÚDIO HELENA MENDONÇA</a> appeared first on <a href="https://upsidebrands.pt">Upside Brands</a>.</p>
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		<title>COMO O DIGITAL AUMENTOU AS VENDAS E A COMUNIDADE ECOMMERCE DE 1001 VINHOS</title>
		<link>https://upsidebrands.pt/projetos-arquivo/1001-vinhos-redes-sociais/</link>
		
		<dc:creator><![CDATA[André Baeta]]></dc:creator>
		<pubDate>Fri, 18 Apr 2025 16:23:48 +0000</pubDate>
				<guid isPermaLink="false">https://upsidebrands.pt/?post_type=portfolio&#038;p=6873</guid>

					<description><![CDATA[<p>Criação de comunidade // Posicionamento // Crescimento orgânico // Marketing de conteúdo // Anúncios Meta Faturação + 0 % Reservas + 0 % Interação + 0 % Lançamento digital do Dona Júlia Tapas &#38; Brunch: Estratégia que gera resultados Com a abertura do Dona Júlia Tapas &#38; Brunch, o Grupo Dona Júlia reforçou a sua [&#8230;]</p>
<p>The post <a href="https://upsidebrands.pt/projetos-arquivo/1001-vinhos-redes-sociais/">COMO O DIGITAL AUMENTOU AS VENDAS E A COMUNIDADE ECOMMERCE DE 1001 VINHOS</a> appeared first on <a href="https://upsidebrands.pt">Upside Brands</a>.</p>
]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="6873" class="elementor elementor-6873">
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					<h5 class="elementor-heading-title elementor-size-default">E-commerce // Criação de comunidade // Crescimento orgânico // Marketing de conteúdo // Anúncios Meta e Google</h5>				</div>
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			<div class="elementor-counter-title">Vendas</div>			<div class="elementor-counter-number-wrapper">
				<span class="elementor-counter-number-prefix">+</span>
				<span class="elementor-counter-number" data-duration="2000" data-to-value="300" data-from-value="0" data-delimiter=",">0</span>
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				<span class="elementor-counter-number-prefix">+</span>
				<span class="elementor-counter-number" data-duration="2000" data-to-value="600" data-from-value="0" data-delimiter=",">0</span>
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							<div class="elementor-counter">
			<div class="elementor-counter-title">Interação</div>			<div class="elementor-counter-number-wrapper">
				<span class="elementor-counter-number-prefix">+</span>
				<span class="elementor-counter-number" data-duration="2000" data-to-value="150" data-from-value="0" data-delimiter=",">0</span>
				<span class="elementor-counter-number-suffix">%</span>
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															<img loading="lazy" decoding="async" width="678" height="814" src="https://upsidebrands.pt/wp-content/uploads/2025/04/1001-vinhos-fotografia-1.jpg?x50568" class="attachment-large size-large wp-image-6878" alt="" srcset="https://upsidebrands.pt/wp-content/uploads/2025/04/1001-vinhos-fotografia-1.jpg 678w, https://upsidebrands.pt/wp-content/uploads/2025/04/1001-vinhos-fotografia-1-250x300.jpg 250w" sizes="(max-width: 678px) 100vw, 678px" />															</div>
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					<h2 class="elementor-heading-title elementor-size-default">Estratégia digital que brinda ao sucesso: 1001 Vinhos
</h2>				</div>
				</div>
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				<div class="elementor-widget-container">
									<p>A 1001 Vinhos é uma loja online especializada na curadoria e venda de vinhos portugueses e internacionais. Quando procuraram a UPSIDE, o objetivo era claro: aumentar a notoriedade da marca, criar uma comunidade apaixonada por vinho e impulsionar as vendas online.</p><blockquote><p class="p1">Em apenas um ano, a nossa estratégia de marketing de conteúdo e publicidade digital transformou esta loja num <span style="color: #ffffff; background-color: #fd561f;" class="highlighter">caso de crescimento sólido e sustentado.</span></p></blockquote>								</div>
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															<img decoding="async" src="https://upsidebrands.pt/wp-content/uploads/2025/04/1001-vinhos-redes-sociais-selecao-primavera.jpg?x50568" title="1001-vinhos-redes-sociais-selecao-primavera" alt="1001-vinhos-redes-sociais-selecao-primavera" loading="lazy" />															</div>
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															<img decoding="async" src="https://upsidebrands.pt/wp-content/uploads/2025/04/1001-vinhos-programa-fidelizacao.jpg?x50568" title="1001-vinhos-programa-fidelizacao" alt="1001-vinhos-programa-fidelizacao" loading="lazy" />															</div>
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					<h2 class="elementor-heading-title elementor-size-default">O Desafio</h2>				</div>
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									<p style="margin-bottom: 17px;">Apesar de ter um catálogo diversificado e uma boa proposta de valor, a 1001 Vinhos enfrentava um mercado altamente competitivo e com pouca diferenciação digital. A marca tinha uma presença discreta nas redes sociais, pouca produção de conteúdos e visibilidade limitada nos motores de pesquisa.</p><blockquote><p style="margin-bottom: 17px;"><span style="color: #ffffff; background-color: #fd561f;" class="highlighter">Era necessário reforçar a presença online, atrair novos públicos e converter visitas em vendas.</span></p></blockquote>								</div>
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															<img loading="lazy" decoding="async" width="1024" height="682" src="https://upsidebrands.pt/wp-content/uploads/2025/04/1001-vinhos-natal-1024x682.jpg?x50568" class="attachment-large size-large wp-image-6938" alt="" srcset="https://upsidebrands.pt/wp-content/uploads/2025/04/1001-vinhos-natal-1024x682.jpg 1024w, https://upsidebrands.pt/wp-content/uploads/2025/04/1001-vinhos-natal-300x200.jpg 300w, https://upsidebrands.pt/wp-content/uploads/2025/04/1001-vinhos-natal-768x512.jpg 768w, https://upsidebrands.pt/wp-content/uploads/2025/04/1001-vinhos-natal.jpg 1124w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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					<h2 class="elementor-heading-title elementor-size-default">A Solução</h2>				</div>
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									<p>Desenhámos uma estratégia digital integrada assente em três pilares:</p><blockquote><p>Criação de Conteúdos e Gestão de Redes Sociais:</p></blockquote><p>Produzimos conteúdos relevantes e envolventes para os canais de Facebook e Instagram, desde sugestões de vinhos e harmonizações a curiosidades e bastidores da produção vínica. Este trabalho de conteúdo foi essencial para humanizar a marca e construir uma comunidade fiel e participativa.</p>								</div>
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															<img loading="lazy" decoding="async" width="1020" height="850" src="https://upsidebrands.pt/wp-content/uploads/2025/04/1001-vinhos-redes-sociais-mockup.jpg?x50568" class="attachment-large size-large wp-image-6971" alt="" srcset="https://upsidebrands.pt/wp-content/uploads/2025/04/1001-vinhos-redes-sociais-mockup.jpg 1020w, https://upsidebrands.pt/wp-content/uploads/2025/04/1001-vinhos-redes-sociais-mockup-300x250.jpg 300w, https://upsidebrands.pt/wp-content/uploads/2025/04/1001-vinhos-redes-sociais-mockup-768x640.jpg 768w" sizes="(max-width: 1020px) 100vw, 1020px" />															</div>
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									<blockquote><p>Campanhas de Anúncios Meta (Facebook e Instagram):</p></blockquote><p>Implementámos campanhas de performance orientadas para conversão, com públicos bem segmentados e criativos ajustados à jornada de compra. O investimento foi otimizado com testes regulares e análise contínua de resultados.</p><blockquote><p>Google Ads:</p></blockquote><p>Lançámos campanhas de pesquisa e remarketing para captar tráfego qualificado com elevada intenção de compra. A combinação entre palavras-chave estratégicas e anúncios apelativos ajudou a posicionar a marca no momento certo, junto do público certo.</p>								</div>
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															<img loading="lazy" decoding="async" width="691" height="829" src="https://upsidebrands.pt/wp-content/uploads/2025/04/1001-vinhos-cabaz-natal.jpg?x50568" class="attachment-full size-full wp-image-6942" alt="" srcset="https://upsidebrands.pt/wp-content/uploads/2025/04/1001-vinhos-cabaz-natal.jpg 691w, https://upsidebrands.pt/wp-content/uploads/2025/04/1001-vinhos-cabaz-natal-250x300.jpg 250w" sizes="(max-width: 691px) 100vw, 691px" />															</div>
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															<img loading="lazy" decoding="async" width="652" height="782" src="https://upsidebrands.pt/wp-content/uploads/2025/04/1001-vinhos-cabaz-natal-2.jpg?x50568" class="attachment-full size-full wp-image-6944" alt="" srcset="https://upsidebrands.pt/wp-content/uploads/2025/04/1001-vinhos-cabaz-natal-2.jpg 652w, https://upsidebrands.pt/wp-content/uploads/2025/04/1001-vinhos-cabaz-natal-2-250x300.jpg 250w" sizes="(max-width: 652px) 100vw, 652px" />															</div>
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															<img loading="lazy" decoding="async" width="1080" height="1080" src="https://upsidebrands.pt/wp-content/uploads/2025/04/1001-vinhos-vinho-d-doroteia.jpg?x50568" class="attachment-full size-full wp-image-6950" alt="" srcset="https://upsidebrands.pt/wp-content/uploads/2025/04/1001-vinhos-vinho-d-doroteia.jpg 1080w, https://upsidebrands.pt/wp-content/uploads/2025/04/1001-vinhos-vinho-d-doroteia-300x300.jpg 300w, https://upsidebrands.pt/wp-content/uploads/2025/04/1001-vinhos-vinho-d-doroteia-1024x1024.jpg 1024w, https://upsidebrands.pt/wp-content/uploads/2025/04/1001-vinhos-vinho-d-doroteia-150x150.jpg 150w, https://upsidebrands.pt/wp-content/uploads/2025/04/1001-vinhos-vinho-d-doroteia-768x768.jpg 768w, https://upsidebrands.pt/wp-content/uploads/2025/04/1001-vinhos-vinho-d-doroteia-440x440.jpg 440w, https://upsidebrands.pt/wp-content/uploads/2025/04/1001-vinhos-vinho-d-doroteia-180x180.jpg 180w, https://upsidebrands.pt/wp-content/uploads/2025/04/1001-vinhos-vinho-d-doroteia-120x120.jpg 120w" sizes="(max-width: 1080px) 100vw, 1080px" />															</div>
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															<img loading="lazy" decoding="async" width="1080" height="1080" src="https://upsidebrands.pt/wp-content/uploads/2025/04/Gin-Adamus-1001-vinhos.jpg?x50568" class="attachment-full size-full wp-image-6948" alt="" srcset="https://upsidebrands.pt/wp-content/uploads/2025/04/Gin-Adamus-1001-vinhos.jpg 1080w, https://upsidebrands.pt/wp-content/uploads/2025/04/Gin-Adamus-1001-vinhos-300x300.jpg 300w, https://upsidebrands.pt/wp-content/uploads/2025/04/Gin-Adamus-1001-vinhos-1024x1024.jpg 1024w, https://upsidebrands.pt/wp-content/uploads/2025/04/Gin-Adamus-1001-vinhos-150x150.jpg 150w, https://upsidebrands.pt/wp-content/uploads/2025/04/Gin-Adamus-1001-vinhos-768x768.jpg 768w, https://upsidebrands.pt/wp-content/uploads/2025/04/Gin-Adamus-1001-vinhos-440x440.jpg 440w, https://upsidebrands.pt/wp-content/uploads/2025/04/Gin-Adamus-1001-vinhos-180x180.jpg 180w, https://upsidebrands.pt/wp-content/uploads/2025/04/Gin-Adamus-1001-vinhos-120x120.jpg 120w" sizes="(max-width: 1080px) 100vw, 1080px" />															</div>
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					<h2 class="elementor-heading-title elementor-size-default">Os Resultados</h2>				</div>
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									<blockquote><p>Em apenas 12 meses:</p></blockquote><p>•⁠ ⁠A loja online triplicou as vendas<br />•⁠ ⁠O tráfego para o website cresceu de forma consistente<br />•⁠ ⁠A comunidade nas redes sociais tornou-se mais ativa e envolvida<br />•⁠ ⁠A marca consolidou a sua presença digital num mercado competitivo</p><blockquote><p>Hoje, a 1001 Vinhos é mais do que uma loja — é uma referência no mundo dos apaixonados por vinho online. Um projeto que comprova o impacto de uma estratégia digital bem pensada e executada com consistência.</p></blockquote>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">Sobre a 1001 Vinhos</h2>				</div>
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									<p style="margin-bottom: 17px;">Nascida de uma paixão profunda pelos vinhos portugueses, pelas suas raízes e tradições, a 1001 Vinhos tem como objetivo promover o vinho português e torná-lo mais acessível em Portugal e no mundo, revelando preciosidades não só de negócios familiares e pequenos produtores mas também das mais conceituadas quintas nacionais.</p>								</div>
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					<h5 class="elementor-heading-title elementor-size-default">Descubra mais nas redes sociais da 1001 Vinhos</h5>				</div>
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		<p>The post <a href="https://upsidebrands.pt/projetos-arquivo/1001-vinhos-redes-sociais/">COMO O DIGITAL AUMENTOU AS VENDAS E A COMUNIDADE ECOMMERCE DE 1001 VINHOS</a> appeared first on <a href="https://upsidebrands.pt">Upside Brands</a>.</p>
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